Brand manager

2 weeks ago

Bengaluru, India Gameskraft Full time
About Gameskraft
Established in 2017, Gameskraft is one of India’s fastest-growing companies. We are building the
world's most-loved online gaming ecosystem, one game at a time. Started by a group of
passionate gamers, we have grown from a small team of 5-6 members to a large family of 700+
Krafters, working out of our office in Prestige Tech Park, Bangalore.
Our short-term success lies in the fact that we strive to focus on building a safe, secure, and
responsible gaming environment for everyone. Our vision is “To create unmatched experiences
every day, everywhere”. We set the highest benchmarks in the industry in terms of design,
technology, and intuitiveness. We are the industry’s only ISO 27001 and ISO 9001-certified
company.
Working at Gameskraft
● A true startup culture - young, fast-paced, where you are driven by personal ownership
of solving challenges that help you grow fast
● Focus on innovation, data orientation, being results-driven, taking on big goals, and
adapting fast
● A high-performance, meritocratic environment, where we share ideas, debate, and grow
together with each new product
● Leveraging technology & analytics to solve large-scale challenges
● Working with cross-functional teams to create great products and take them to market
Designation – Senior Manager/Manager
Responsibilities
● Develop and execute content marketing campaigns to increase website traffic and
customer engagement
● Own written, static and video content across all web and app platforms, blogs, social
media and other marketing channels
● Curate monthly mar-com calendar and ensure execution across social, influencers,
communities and paid
● Track content and creative performance, take ownership of experimentation and
implementing industry best practices
● Collaborate with creative and content teams to ensure the successful deployment of
campaigns
● Own the development and messaging of the brand narrative
● Develop strong IPs to drive user engagement and acquisition
● Design brand communication strategies and use the right media to communicate them
● Lead the product marketing charter, develop GTM for new product launches and ensure
seamless execution
● Lead all brand communications across poker communities on FB, Whatsapp and Discord
● Lead all the influencer marketing activities for brand promotion and collaborations
Qualifications:
● 3 to 5 years of experience working in brand or content marketing in RMG, D2 C, or
consumer tech brands
● Bachelor’s in marketing, business, engineering, or MBA Graduate from premier institutes
Skill Requirement:
● Process-oriented individual with 3-5 years of demonstrated experience in marketing
growth programs like referrals
● Proven ability to work cross-functionally
● Creative thinker and problem solver with excellent communication skills
● Ability to analyze feedback and utilize website/app analytics data to form a strategy
● Project management experience, strong organizational skills and attention to detail
● Strategic thinker able to identify long-term opportunities and trends
● Team player, flexible and adaptable to changing priorities
Compensation & Benefits
● Attractive compensation and ESOP package
● An attractive Car Lease Policy
● Relocation benefits
● A vibrant office space with fully stocked pantries. And your lunch is on us

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