Senior Brand Marketing Specialist

3 days ago


Bengaluru, Karnataka, India Delhivery Full time

About Delhivery

We are India's largest fully integrated logistics services provider, offering a full suite of logistics services to Businesses of all sizes as well as consumers. We're now looking for a talented Brand Marketing Specialist to join our Marketing team.

The Role

  • Align our branding and marketing efforts with business objectives.
  • Develop and implement brand positioning across all channels.
  • Campaign Management: Plan, execute, and monitor integrated marketing campaigns to promote the Delhivery brand, including advertising, events, and sponsorships.
  • Guide Brand Communication: Create engaging content for various platforms, including social media, website, blogs, and sales enablement.
  • Market Research and Analysis: Conduct market research and competitor analysis to identify trends, consumer preferences, and opportunities for brand growth.
  • Track and analyze key performance indicators (KPIs) to measure campaign effectiveness and make data-driven recommendations.
  • Manage the brand marketing budget effectively ensuring ROI on marketing investments.
  • Collaborate closely with cross-functional teams to ensure alignment and integration of brand strategies with overall business objectives.

Requirements

  • P&L understanding
  • Analytical mindset with detail orientation
  • Creative thinking
  • Project Management
  • Strong understanding of marketing principles, brand development, and campaign management
  • Excellent communication and interpersonal skills
  • Min 4 yrs exp in Brand Management

What We Offer

  • A competitive salary of ₹1200000 per annum
  • Bangalore (WFO - 5 days)


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