Assistant Manager- SEO

2 weeks ago

faridabad, India Manav Rachna Educational Institutions Full time
Roles and responsibilities
Scaling the organic traffic growth and brand visibility of existing Manav Rachna’s Website and work alongside the content and tech team for the new website SEO set up
Understand the business impact areas and priorities and streamline SEO roadmap accordingly
Doing regular site audits, site crawling to fix technical issues for On Page Optimization
Helping content team to identify high converting keywords via keyword research
Prior Knowledge of Wordpress/Dot net- PHP AND other coding Languages
Creating dashboard and reports for management to show progress on business metrics like Conversion Rate, along with traffic, rankings and Leads
Perform competitive analysis to identify missing opportunities & drive growth
Review technical SEO issues and recommend inputs to development teams.
Optimize website content in the precise manner with the competitor analysis.
Direct and execute all forms of off-page optimization (free guest blog submission, link building etc. ) to work alongside the content team
Collect data and report on traffic, rankings and other SEO aspects
Strategize on improving local SEO driving local traffic growth and more visibility on Google Maps
Setup Quarterly performance targets for and define key metrics
Review and analyze site traffic, leads to gauge positive and negative changes
Coordinate with business stakeholders for category growth updates
Requirements of the Position
Two to three years of experience in successfully developing and executing SEO campaigns
Must have managed the agency in current or past roles
Understanding of search engine algorithms and ranking methods
Experience with SEO industry programs, such as Google Analytics
Knowledge of keyword research and data mining tools
Excellent written and verbal communication skills (email, phone, etc.)
Comfortable analyzing high volumes of data on a daily basis
Familiarity with Word Press or other content management systems
Experience with other aspects of marketing, such as customer growth and promote on, is a plus

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