Manav Rachna Educational Institutions | Assistant Manager- SEO | faridabad

2 weeks ago


faridabad, India Manav Rachna Educational Institutions Full time

Roles and responsibilities

  • Scaling the organic traffic growth and brand visibility of existing Manav Rachna’s Website and work alongside the content and tech team for the new website SEO set up
  • Understand the business impact areas and priorities and streamline SEO roadmap accordingly
  • Doing regular site audits, site crawling to fix technical issues for On Page Optimization
  • Helping content team to identify high converting keywords via keyword research
  • Prior Knowledge of Wordpress/Dot net- PHP AND other coding Languages
  • Creating dashboard and reports for management to show progress on business metrics like Conversion Rate, along with traffic, rankings and Leads
  • Perform competitive analysis to identify missing opportunities & drive growth
  • Review technical SEO issues and recommend inputs to development teams.
  • Optimize website content in the precise manner with the competitor analysis.
  • Direct and execute all forms of off-page optimization (free guest blog submission, link building etc. ) to work alongside the content team
  • Collect data and report on traffic, rankings and other SEO aspects
  • Strategize on improving local SEO driving local traffic growth and more visibility on Google Maps
  • Setup Quarterly performance targets for and define key metrics
  • Review and analyze site traffic, leads to gauge positive and negative changes
  • Coordinate with business stakeholders for category growth updates


Requirements of the Position

  • Two to three years of experience in successfully developing and executing SEO campaigns
  • Must have managed the agency in current or past roles
  • Understanding of search engine algorithms and ranking methods
  • Experience with SEO industry programs, such as Google Analytics
  • Knowledge of keyword research and data mining tools
  • Excellent written and verbal communication skills (email, phone, etc.)
  • Comfortable analyzing high volumes of data on a daily basis
  • Familiarity with Word Press or other content management systems
  • Experience with other aspects of marketing, such as customer growth and promote on, is a plus


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