Binary Semantics Ltd. | Social Media Analyst | gurugram

1 week ago


gurugram, India Binary Semantics Ltd. Full time

Hi,


Please go through the below Job Description and reply me back with your updated resume at


Position – Social Media & Copy Writer

Location- Gurgaon

Experience-4 yrs

Education- Graduate


Get to know us- We are a global company with a range of Value-driven Products, Solutions, Services and Experiences encompassing SaaS, PaaS broadly XaaS, Hybrid and Enterprise.

We firmly believe that the experiential world of tomorrow is going to be interconnected with API's and Microservices enabling the transformation to customer Experiences.

We provide Fixed, Subscription or usage-based Pricing Models giving customers choice and value drivers suited to their context/ scenarios.

The list of our gold and silver partners and alliances includes Maplesoft, SAS, Microsoft, Oracle and more.


How we bring change:

We leverage our strong technology expertise and deep industry knowledge coupled with focus on customer experience for XaaS like –

- Insurance Distribution & Aggregation

- IOT and vehicle telematics

- GST Return filing and Invoicing

- E-way Bill

- e-Invoicing

- Mobile Workforce

- Logistics Process Automation

- Consignment Tracking

- High Value Goods Security

- Fuel Management

- Employee Transport Management

- Analytics and BI (Business Intelligence)


Our XaaS based Products and productized services ecosystem brings transformational changes in several industry areas by optimization of resources, costs, and processes.


Your Role:

As the social media & copywriter, you will write original copy and content across different formats (web, video, social media, ads) to drive growth and scaling up online brand presence of BSL & its subsidiaries (VISOF, DAG, FleetRobo, GSTRobo) .



What you will do:


  • Creating and editing original copy that is accurate, well-researched, meets marketing teams' needs and deadlines.
  • Write content for a range of marketing collaterals including website, social media, video & online ads
  • Research and understand our target audience's interests
  • Collaborate with the team from concept development to delivery of the final product
  • Present copy concepts and final deliverables to marketing team
  • Revise copy based on the feedback and direction
  • Ensure brand consistency in copy through tone, voice, and terminology
  • Use of creative hashtags for targeting the trending keywords in sync with brand SOP
  • Assist the social media team in creating and publishing content
  • Create actionable plans to grow and maintain followers on social media
  • Stay up-to-date with the latest social media best practices and technologies



We are looking for someone who will be able to:


  • Get hands-on experience in the industry and grow their skills
  • Learn quickly and thrive in a fast-paced, collaborative environment
  • Master the art of persuasion and write compelling stories that attract participants to our programs
  • Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action
  • Maintain up-to-date knowledge of audience-related industry trends
  • Stay updated on appropriate style guidelines and brand voice for consistency in messaging



Skills & Qualification:


  • Exceptional writing skills
  • Passionate about writing
  • Social media and tech-savvy
  • Looking to build a career in copywriting and/or social media management
  • Strong attention to detail and appreciation of great design
  • Ability to work independently and meet deadlines
  • Excellent organizational skills and multitasking abilities
  • Understanding of SEO & Social Media tool is plus
  • Understanding PPC & SEM is plus



Regards,

Neerav Soanii



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