Marketing Intern

Job Description for Marketing Intern

Preferred Experience : 0-1 year

Work Location: Kolkata

About RS Software

RS Software builds global, national and enterprise payment platforms, and has presence in four continents. The product suite combines with knowledge systems built over 30 years, delivering mission-critical payment solutions that combine innovation and entrepreneurship to create the new gold standard for digital payments. With approximately 40% of the global digital payment volumes in 2021 processed on platforms built by RS Software, the vision is to deliver Payments at the Speed of Thought .

RS Software is focused on the global payments modernization market, providing large-scale, high-performance payment systems, serving central Infrastructures, financial institutions, payment network providers, payment processors and software companies providing products to the payment industry. The company's product suite offers ISO 20022 ready, open payments architecture using a cloud-based microservices framework - optimizing costs, seamless integrations with commoditized products, and accelerates the pace of adoption.

The company’s solutions today are installed in 12 of the top 20 banks in India, and the four major platforms built by RS Software cumulatively process annually 350+ billion transactions world-wide, giving the company a rare track record in the payments domain. RS Software’s product suite is getting recognized in some important markets, which is creating strategic partnerships, the foundation for the company’s long-term growth.

RS Software has bult India’s digital payment infrastructure, the three major payment platforms, which are transforming the lives of a billion+ people.

• Instant digital payment platform (UPI)
• Bill payment platform - Bharat Bill Payment System (BBPS)
• Enterprise Fraud and Risk Management (EFRM)

Why RS Software?

RS provides a unique experience of engaging in some world class product development and prestigious large scale payment platforms that caters to billions of people

We provide opportunity to learn and develop high throughput transaction processing systems

RS Software is one of the few technology and payment solutions providers where talented individuals have the opportunity to work on cutting-edge, complex, and mission-critical IT projects. We offer ample career opportunities to hardworking and skilled employees.

Our Talent Management Program is specifically designed to identify the interests of each employee and match them with suitable career paths within their desired domains, allowing them to make the best possible use of their skillsets in reaching their goals.

We invest in the knowledge and skill development of our employees with RS School of Payments – the industry’s most comprehensive training platform. There are three main areas of focus that the Academy and School address: current technology skills, professional development and payments domain knowledge.

Our customized training program, well-defined career mapping process and comprehensive appraisal system is designed to help every employee achieve their goals.

To address the challenges of relocation, we offer employees coming from other regions reimbursement for expenses associated with their moves as well as complimentary interim facilities, such as guesthouse accommodations, to ease the transition. We also assist employees with finding suitable housing.

Role Overview:

Are you passionate about marketing and eager to gain hands-on experience in the fast-paced world of digital payments and fintech? Join us as a creative and energetic Marketing Intern, where you'll contribute to impactful campaigns, engaging content creation, and social media initiatives while shaping our brand's digital presence and growing your career

Key Responsibilities:

As a marketing intern, you will have the opportunity to participate in a range of activities, including but not limited to the following:

1. Content Creation: Assist in creating engaging content for social media, blogs, and marketing materials, ensuring alignment with the brand's voice and messaging
2. Support the team in drafting and editing copy for various marketing initiatives, including email campaigns, product promotions, and advertisements
3. Campaign Support: Help in planning and executing marketing campaigns, including email, social media, and sponsored ads, while coordinating with internal teams
4. Contribute to brainstorming sessions for creative ideas and campaign themes
5. Competitor and Industry Research: Track competitors' social media activities, blog updates, and marketing campaigns to identify trends and opportunities
6. Research target demographics, online behaviors, and preferences to inform content strategies and campaign planning
7. Trend Analysis and Topic Identification: Search for trends within the payments domain and explore audience preferences to suggest relevant and timely topics for content
8. Identify trending hashtags or topics on platforms like LinkedIn and X to incorporate into social media posts
9. Social Media Management: Help manage and grow the company’s presence on LinkedIn and X, engaging with followers and fostering community interaction
10. Assist in scheduling, publishing, and monitoring posts while ensuring consistency in branding and messaging
11. Performance Tracking and Reporting: Monitor key social media metrics, such as reach, impressions, and engagement rates, to evaluate performance
12. Summarize data from recent campaigns into concise reports or presentations for team review.
13. Website and SEO Support: Analyze website traffic using Google Analytics, focusing on visitor behavior, bounce rate, and referral sources to derive actionable insights
14. Identify potential keywords for blog topics or website content and optimize posts by incorporating keywords, meta descriptions, and alt text for images
15. General Support: Assist with day-to-day marketing tasks, ensuring timely execution of initiatives
16. Collaborate with the marketing team to maintain content calendars and track deadlines

Who we are looking for:

Are you passionate about marketing and eager to make an impact? Here’s what makes you a great fit for this role:

You’re currently pursuing or have recently graduated with a degree in Marketing, Business, Communications, or a related field

You have a knack for writing and speaking clearly, creatively, and confidently

You’re familiar with platforms like LinkedIn, X (formerly Twitter), and Instagram, and you’re ready to leverage them strategically

You have a basic understanding of concepts like SEO, PPC, and content marketing—and you’re excited to learn more

You enjoy working with numbers and are curious about how data shapes decisions

You’re proficient with Microsoft Office tools (Word, Excel, PowerPoint) and quick to pick up new software

You bring enthusiasm, a can-do attitude, and a readiness to dive into tasks headfirst.

If this sounds like you, we can’t wait to meet you Let’s create something great together

What’s in It for You?

This isn’t just an internship—it’s your launchpad to real-world marketing success. Here’s what you’ll gain:

• Dive into the dynamic world of a fast-growing, innovative tech company in the fast-growing realm of payments
• Get hands-on exposure to real-world marketing strategies in the cutting-edge fintech space
• Learn from experienced marketing professionals who are ready to guide and inspire you
• Contribute to meaningful projects that drive real company growth—you won’t just watch; you’ll do

This is your chance to grow, learn, and make an impact in the exciting world.