Performance marketer

1 day ago


Haridwar, India Inovtor Labs Full time

Company DescriptionInovtor Labs is a multidisciplinary innovation company working at the intersection of design, technology, and retail. We build meaningful digital experiences and products - ranging from home decor and lifestyle solutions to e-commerce tools and global D2 C brands. Our mission is to turn ideas into practical products that enhance everyday living and create scalable digital-first brands.Role DescriptionThis is a freelance, part-time, remote role for a Performance Marketer / D2 C Growth Marketer with strong experience in e-commerce.You will be responsible for planning and executing growth strategies for our D2 C brand Safnix Go, focused on international markets (US/UK/EU).Key areas include paid ads, funnel optimisation, creative direction, and data-driven insights.The ideal person is a blend of strategist + executor, comfortable with D2 C marketing, video-first growth, and performance analytics.ResponsibilitiesLooking for someone who can:- Run high-converting Meta (Facebook + Instagram) and Google Ads- Build and optimise D2 C funnels for sales growth- Suggest Shopify CRO improvements (strategy only, no coding)- Guide & plan video creatives for Reels, Shorts, and paid ads- Support organic growth on Instagram, Facebook, and You Tube- Provide basic SEO recommendations- Analyse campaign data to improve ROAS, CAC, CTR & conversions- Test creative angles, audiences, and hooks for performance scalingSuitable for:✔ Freelance Performance Marketer (D2 C)✔ E-commerce Ads Specialist✔ Shopify & Instagram Ads Expert✔ Growth Marketer for US/UK/EU markets✔ Creative Strategist for D2 C BrandsQualifications- Strong hands-on experience with D2 C Performance Marketing (Meta Ads required; Google Ads preferred- )Knowledge of growth marketing frameworks, funnel optimisation, and scaling strategie- s Proficiency in marketing analytics & web analytics (Meta dashboards, GA4, Shopify analytics- )Experience with lead generation and conversion-oriented campaign- s Ability to interpret data and convert insights into actio- n Creative thinking with understanding of video-first conten- t Prior experience with D2 C brands, or e-commerce is a strong advantag- e Ability to adapt quickly to tools, platforms, and fast-moving workflows



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    Company DescriptionInovtor Labs is a multidisciplinary innovation company working at the intersection of design, technology, and retail. We build meaningful digital experiences and products - ranging from home decor and lifestyle solutions to e-commerce tools and global D2C brands. Our mission is to turn ideas into practical products that enhance everyday...


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    Company DescriptionInovtor Labs is a multidisciplinary innovation company working at the intersection of design, technology, and retail. We build meaningful digital experiences and products - ranging from home decor and lifestyle solutions to e-commerce tools and global D2C brands. Our mission is to turn ideas into practical products that enhance everyday...


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    Company DescriptionInovtor Labs is a multidisciplinary innovation company working at the intersection of design, technology, and retail. We build meaningful digital experiences and products - ranging from home decor and lifestyle solutions to e-commerce tools and global D2C brands. Our mission is to turn ideas into practical products that enhance everyday...


  • Haridwar, India Inovtor Labs Full time

    Company Description Inovtor Labs is a multidisciplinary innovation company working at the intersection of design, technology, and retail. We build meaningful digital experiences and products - ranging from home decor and lifestyle solutions to e-commerce tools and global D2C brands. Our mission is to turn ideas into practical products that enhance everyday...


  • Haridwar, India Inovtor Labs Full time

    Company DescriptionInovtor Labs is a multidisciplinary innovation company working at the intersection of design, technology, and retail. We build meaningful digital experiences and products - ranging from home decor and lifestyle solutions to e-commerce tools and global D2C brands. Our mission is to turn ideas into practical products that enhance everyday...


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    Company Description Inovtor Labs is a multidisciplinary innovation company working at the intersection of design, technology, and retail . We build meaningful digital experiences and products - ranging from home decor and lifestyle solutions to e-commerce tools and global D2 C brands. Our mission is to turn ideas into practical products that enhance everyday...


  • Haridwar, India Inovtor Labs Full time

    Company Description Inovtor Labs is a multidisciplinary innovation company working at the intersection of design, technology, and retail . We build meaningful digital experiences and products - ranging from home decor and lifestyle solutions to e-commerce tools and global D2C brands. Our mission is to turn ideas into practical products that enhance everyday...


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    Company Description Inovtor Labs is a multidisciplinary innovation company working at the intersection of design, technology, and retail . We build meaningful digital experiences and products - ranging from home decor and lifestyle solutions to e-commerce tools and global D2 C brands. Our mission is to turn ideas into practical products that enhance everyday...


  • Haridwar, India Inovtor Labs Full time

    Company DescriptionInovtor Labs is a multidisciplinary innovation company working at the intersection of design, technology, and retail . We build meaningful digital experiences and products - ranging from home decor and lifestyle solutions to e-commerce tools and global D2C brands. Our mission is to turn ideas into practical products that enhance everyday...

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