Business Growth Intern- Luxury Sales

Business Growth Intern – Luxury Segment (All-Terrain SSVs & UTVs)



Location: Bangalore, Karnataka, with flexibility for travel to client locations, test tracks, and luxury events across India.

Stipend/Compensation: As per company policy

Duration: 6 months (with possibility of extension or conversion to full-time based on performance).

Position Summary

A-THON is offering an exciting internship opportunity for motivated students and young professionals who want hands-on exposure in the luxury automotive and lifestyle sector . As a Business Growth Intern , you will support our team in positioning A-THON’s flagship all-terrain vehicle, the ASHVA 4x4 , as India’s premier luxury off-road vehicle.

This internship provides unique exposure to high-value client engagement, luxury brand positioning, and premium event experiences . You’ll assist in curating experiences for High-Net-Worth Individuals (HNIs) and Ultra-HNIs , supporting business growth initiatives while learning directly from industry professionals.

What You’ll Gain:

• Practical exposure to luxury sales and client engagement strategies.
• Experience in event planning and execution for premium audiences.
• Understanding of brand positioning and exclusivity tactics in the luxury market.
• Hands-on learning with CRM tools, digital marketing campaigns, and lead generation .
• Mentorship in consultative selling and luxury product storytelling .

Key Learning Areas & Responsibilities

As an intern, you will:

1. Client Engagement Support

• Assist in managing client databases and CRM entries.
• Help prepare presentations, proposals, and follow-up communication with potential clients.
• Shadow senior executives during client meetings, product demos, and test drives.

1. Sales & Market Research

• Support the sales team in gathering market intelligence on luxury vehicles and adventure products.
• Analyze competitor offerings and create comparison reports.
• Assist in preparing sales performance reports and forecasting documents.

1. Event Coordination & Experience Marketing

• Support planning and execution of exclusive events such as private test drives, reveals, and luxury showcases.
• Coordinate logistics, vendor management, and client invitations.
• Capture client feedback and event performance metrics.

1. Digital Marketing & Branding

• Work with the marketing team to create social media content tailored for HNI/UHNI audiences.
• Track engagement metrics and support in running targeted campaigns.
• Assist in curating premium brand experiences online and offline.

1. Partnership & Networking Support

• Research potential collaborations with luxury brands, premium venues, and lifestyle companies.
• Help prepare partnership proposals and pitch decks.
• Support networking activities during high-profile industry events.

Desired Skills & Attributes

• Strong interest in luxury automobiles, adventure sports, or premium lifestyle brands .
• Excellent communication skills (written & verbal).
• Professional demeanor with confidence and discretion in client interactions.
• Good organizational and multitasking abilities.
• Social media savvy, with a knack for creating engaging content.
• Adaptability, eagerness to learn, and a proactive, entrepreneurial mindset.

Performance Indicators for Interns

• Quality and timeliness of research & reporting.
• Contribution to successful event execution.
• Support in generating leads and maintaining client engagement.
• Creativity in digital content and marketing support.
• Overall professionalism and ability to adapt in a luxury/start-up environment.