Training Business Analyst
3 days ago
We are seeking a highly analytical and skilled Revenue & Ad Sales Business Analyst to support our advertising and revenue teams. This role will be responsible for gathering, analysing, and presenting data related to advertising performance, revenue trends and opportunities, direct and programmatic sales, and strategic business goals. You will work cross-functionally with business, sales, ad ops, finance, engineering, and product teams to drive data-informed decisions and ensure alignment with overall company business targets.
Gather comprehensive data and insights on company's advertising revenue (direct, programmatic, and partnerships).
game days, tournaments etc) to forecast sales and content monetization potential.
Evaluate the performance of SSPs, ad networks, and direct sales campaigns .
Conduct ad hoc analyses to uncover growth opportunities, revenue leaks, and optimization areas.
Collaborate with ad operations to measure campaign delivery and programmatic revenue optimisation.
3–5+ years of experience in business analysis, ad revenue analysis, or sales strategy preferred .
~ Understanding of the digital advertising ecosystem , including:
- SSPs, DSPs, ad servers (e.g., Google Ad Manager), header bidding, etc.
- Proficiency with data tools (e.g., Excel, SQL, GA, BigQuery, CleverTap etc).
- Experience with CRM and sales tools .
Familiarity with traffic patterns, sports content cycles , and engagement metrics.
Exceptional ability to visualize, interpret, and communicate data-driven insights .
Strong collaboration and communication skills across technical and non-technical teams.
Excellent organizational and project management skills to balance recurring reports with short turnaround insights.
A master's degree from a good management school.
Experience at a media company, publisher, or ad tech platform .
Familiarity with ad inventory management and monetization strategies.
Knowledge of financial modeling, revenue recognition , and sales pipeline metrics.
Background in economics, business, statistics, or digital marketing analytics .
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