E-commerce amazon ppc specialist
1 month ago
Job Description: We are looking for an Amazon Ads Specialist who is highly organized, detail-oriented, and skilled in managing ad campaigns on platforms like Amazon, Flipkart, Myntra, and Meesho.
The ideal candidate should have strong analytical abilities, experience with significant advertising budgets, and a proactive approach to achieving targets.
Responsibilities include product listing management, inventory control, promotional activities, and ensuring compliance with platform guidelines.
Excellent communication skills, attention to detail, and multitasking ability in a fast-paced environment are essential.
E-commerce Amazon PPC Specialist Key Responsibilities Summary Strategic Campaign Management Lead high-impact advertising campaigns on Amazon and other digital platforms.
Utilize data analytics for performance monitoring and optimization.
Develop strategies to promote Amazon.in products, managing campaigns from planning to analysis.
Technical Expertise Utilize Amazon advertising tools like Sponsored Products, Sponsored Brands, and Sponsored Display.
Apply SEO techniques using tools such as Helium 10, Helium 10 Expertise Use Helium 10 for keyword research, product listing optimization, and competitor analysis.
Creative Development Create engaging ad copy and marketing materials using tools like Adobe Creative Cloud and Canva.
Project and Budget Management Use project management tools to coordinate tasks and manage advertising budgets efficiently.
Analytical and Data-Driven Decision Making Analyze data and conduct A/B testing to optimize campaigns for maximum ROI.
Prepare performance reports and make data-driven adjustments.
Adaptability and Continuous Learning Stay updated with digital marketing trends and adapt strategies as needed.
SEO Knowledge Implement SEO best practices and optimize product listings for search engines.
Product Listing and A+ Content Create and enhance product listings and A+ content for improved customer experience and conversions.
Target Achievement Set and achieve advertising and sales targets, adjusting strategies based on performance metrics.
Customer-Centric Focus Analyze customer behavior and optimize the customer journey for better engagement and conversion.
Qualifications Educational Background: MBA in Marketing, preferably from prestigious institutions like IIM.
Skills: Advanced analytics, strategic thinking, creative content development, and digital advertising proficiency.
Personal Attributes: Strong leadership, communication, problem-solving, and innovation skills.
Experience: Minimum 2 years in marketplace ads, with a focus on Amazon advertising and SEO.
Additional Responsibilities Product Listing on Amazon: Ensure accuracy and completeness of product information.
Listing & Images Follow Up: Maintain quality standards for product images and listings.
Product Page Check: Verify product information and specifications.
Inventory Management: Forecast demand, manage stock, and track shipments.
Accessory Purchasing & Quality Check: Ensure the quality of Amazon brand accessories.
Promotional Activities: Plan and track promotional campaigns.
Competitor Analysis & Sales Reporting: Monitor competitor activity and report on sales performance.
Issue Resolution & Reconciliation Report: Handle account issues and prepare reconciliation reports.
Customer Messages & Price & Stock Management: Respond to customer inquiries and manage pricing and stock.
What We Offer Competitive salary and performance-based incentives.
Opportunities for professional growth and career advancement.
An inclusive, dynamic work environment focused on innovation and growth.
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