E-commerce Amazon PPC Marketing Specialist

3 weeks ago

Gurgaon, Haryana, India You And Me E-Commerce Pvt. Ltd. Full time
We are seeking a highly skilled and detail-oriented E-commerce Amazon PPC Specialist to join our team at You And Me E-Commerce Pvt. Ltd.

We are looking for a professional who is well-versed in managing ad campaigns on platforms like Amazon, Flipkart, and Meesho. The ideal candidate should have a strong analytical mindset, experience with significant advertising budgets, and a proactive approach to achieving targets. Key responsibilities include product listing management, inventory control, promotional activities, and ensuring compliance with platform guidelines.

Key Responsibilities:
  • Lead high-impact advertising campaigns on Amazon and other digital platforms.
  • Utilize data analytics for performance monitoring and optimization.
  • Develop strategies to promote Amazon.in products, managing campaigns from planning to analysis.

Technical Expertise:
  • Utilize Amazon advertising tools like Sponsored Products, Sponsored Brands, and Sponsored Display.
  • Apply SEO techniques using tools such as Helium 10.

Helium 10 Expertise:
  • Use Helium 10 for keyword research, product listing optimization, and competitor analysis.

Creative Development:
  • Create engaging ad copy and marketing materials using tools like Adobe Creative Cloud and Canva.

Project and Budget Management:
  • Use project management tools to coordinate tasks and manage advertising budgets efficiently.

Analytical and Data-Driven Decision Making:
  • Analyze data and conduct A/B testing to optimize campaigns for maximum ROI.
  • Prepare performance reports and make data-driven adjustments.

Adaptability and Continuous Learning:
  • Stay updated with digital marketing trends and adapt strategies as needed.

SEO Knowledge:
  • Implement SEO best practices and optimize product listings for search engines.

Product Listing and A+ Content:
  • Create and enhance product listings and A+ content for improved customer experience and conversions.

Target Achievement:
  • Set and achieve advertising and sales targets, adjusting strategies based on performance metrics.

Customer-Centric Focus:
  • Analyze customer behavior and optimize the customer journey for better engagement and conversion.

Qualifications:
  • Educational Background: MBA in Marketing, preferably from prestigious institutions like IIM.
  • Skills: Advanced analytics, strategic thinking, creative content development, and digital advertising proficiency.
  • Personal Attributes: Strong leadership, communication, problem-solving, and innovation skills.
  • Experience: Minimum 2 years in marketplace ads, with a focus on Amazon advertising and SEO.

Additional Responsibilities:
  • Product Listing on Amazon: Ensure accuracy and completeness of product information.
  • Listing & Images Follow Up: Maintain quality standards for product images and listings.
  • Product Page Check: Verify product information and specifications.
  • Inventory Management: Forecast demand, manage stock, and track shipments.
  • Accessory Purchasing & Quality Check: Ensure the quality of Amazon brand accessories.
  • Promotional Activities: Plan and track promotional campaigns.
  • Competitor Analysis & Sales Reporting: Monitor competitor activity and report on sales performance.
  • Issue Resolution & Reconciliation Report: Handle account issues and prepare reconciliation reports.
  • Customer Messages & Price & Stock Management: Respond to customer inquiries and manage pricing and stock.

What We Offer:
  • Competitive salary and performance-based incentives.
  • Opportunities for professional growth and career advancement.
  • An inclusive, dynamic work environment focused on innovation and growth.

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