Associate Director of Admissions

4 days ago

North, India Vidyashilp University Full time

Position Overview The Associate Director – Admissions will lead and manage the end-to-end admissions strategy, operations, and team performance for undergraduate and postgraduate programs. The role requires a dynamic leader with a strong understanding of higher education admissions, data-driven marketing, and relationship management to attract and convert high-quality students aligned with the university’s mission and values. Key Responsibilities Strategic Leadership Develop and execute annual admissions plans aligned with the university’s enrollment targets. Collaborate with senior leadership on market positioning, program visibility, and enrollment strategies. Drive innovation in admissions processes, digital campaigns, and applicant experience. Analyze market trends, competitor insights, and student data to guide decision-making. Admissions Management Oversee the full admissions lifecycle — inquiry generation, application review, selection, offer issuance, and conversion. Ensure transparent, efficient, and student-centric admissions processes. Collaborate with academic departments to define selection criteria and admission guidelines. Maintain compliance with university policies, UGC norms, and accreditation standards. Team Leadership Lead, mentor, and develop a high-performing team of admissions managers, counselors, and telecallers. Set clear KPIs and monitor team performance against enrollment goals. Foster a collaborative and high-energy work environment. Data & Reporting Maintain and analyze admission dashboards and conversion metrics. Provide timely reports to management on performance, forecasts, and insights. Ensure accurate data management through CRM and admissions software tools. Qualifications & Experience Master’s degree (preferably in Management, Marketing, Education, or related field). 12–18 years of progressive experience in university admissions, marketing, Outreach or student recruitment, with at least 5–7 years in a leadership role. Proven experience in meeting or exceeding enrollment targets in a competitive academic environment. Strong analytical, interpersonal, and communication skills. Proficiency in CRM tools, digital marketing platforms, and MS Office suite. Key Competencies Strategic Planning & Execution Leadership & Team Management Data-driven Decision Making Relationship Building & Networking Excellent Verbal and Written Communication Student-Centric Approach Agility and Problem-Solving Regards, Srikanth HR Team

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