Sales & marketing manager (craftbrewery segment)

1 month ago

New Delhi, India Kimaya Himalayan Beverages Full time
ABOUT THE COMPANY
Kimaya Himalayan Beverages LLP is a corporate and manufacturing entity established in November 2018 with exceptional values and conscience towards our consumers. Being a bunch of passionate beer enthusiasts, we are entering the crowd at the moment to ‘Disrupt’. With the profusion of brands in the liquor industry, we are not here just to sell but to revolutionize consumer experience with ‘Innovation & Excellence’.
KHB houses highly recognized & awarded beer brand of India – ‘Bee Young’ being India’s First Crafted Strong Beer, being a gold medalist beer at the European Beer Challenge, it has also won the hearts of consumers in all operational states & " Bee Young Beyond "- a crafted international style pilsner that combines international brewing standards with authentic regional flavors to create a beer that is not only premium but also proudly Indian. The development of Bee Young Beyond was significantly shaped by the Bee Young Brewgarden, which served as a test lab for consumer feedback.
Bee Young made history by winning two Silver awards at the " World Beer Awards 2024 " a testament to its exceptional quality & craftmanship. Silver in tasting ( Strong Lager) & Silver in bottle design . Alongside Bee Young secured " Gold Medal " at the Asia Beer Challenge 2024 , the largest beer competition in Asia,
This position is for our first D2 C model - ‘Bee Young Brewgarden’ , aiming to redefine the craft beverage scene in delhi. Emphasizing principles of craftmanship,authencity & celebration, BYBG is a craft brewpub offering a unique & immersive craft beverage experience along with authentic culinary offerings.
Job Title: Sales & Marketing Manager (Craftbrewery Segment)
Experience: 3-7 Years & Hospitality experience is a must
The role of  Sales & Marketing Manager for a microbrewery involves a blend of sales, event coordination, and client relationship management. Below are the primary job responsibilities:
1. Event Sales and Planning
·  Actively seek out potential clients and businesses for events like private parties, corporate gatherings, or brewery tours.
·  Respond to inquiries about event bookings, providing customized solutions based on client requirements.
·  Prepare and present proposals, quotes, and contracts for events.
·  Develop and maintain a pipeline of prospective clients through networking, referrals, and marketing efforts.
2. Client Relationship Management
·  Serve as the primary point of contact for event clients, ensuring clear communication from initial inquiry to post-event follow-up.
·   Conduct site tours for potential clients to showcase the microbrewery's venue and offerings.
·  Handle special requests, dietary needs, and customized event solutions to enhance client satisfaction.
3. Event Coordination
· Collaborate with internal teams, such as brewery staff, kitchen staff, and event coordinators, to ensure flawless execution of events.
·  Oversee event setup, including seating, décor, audio-visual equipment, and any other arrangements.
·  Monitor events to ensure adherence to schedules and customer satisfaction.
4. Marketing and Promotion
·  Assist in creating a community, focused on fostering meaningful interactions between the brand and its audience and encourages relationships among members themselves majorly by focusing on engagement, trust, and shared experiences, creating a loyal and active customer base.
·  Work with the brewery team to identify key trends and design promotional packages to attract event bookings.
5. Administrative Tasks
·  Maintain an organized database of client interactions, event details, and sales records using CRM or other software tools.
·  Monitor budgets and ensure events stay within financial constraints.
·  Analyze sales performance and generate reports for senior management.
6. Compliance and Safety
·   Ensure events comply with local licensing laws, health and safety regulations, and alcohol service guidelines.
·    Address issues related to permits or venue limitations when necessary.
7. Revenue Maximization
·    Upsell brewery products, such as craft beer, branded merchandise, or additional event services.
·    Negotiate and close deals to maximize profitability without compromising service quality.
8. Team Collaboration
·   Work closely with brewery staff to align events with the brand identity, ensuring that the brewery's offerings are integrated seamlessly into the event experience.
·   Support the Events Manager in training junior staff or onboarding new team members.
Desired Skills:
·   Excellent communication and negotiation skills.
·   Strong organizational abilities and attention to detail.
·    Familiarity with event management software and sales tools.
·    Passion for craft beer and knowledge of brewery operations.
This role requires a mix of creativity, sales expertise, and a hands-on approach to ensure that both the brewery's and clients' needs are met effectively.
Someone with a sharp eye for the unexpected & a passion to break the mold. If you are someone who can bring fresh prespective we would love to hear out
Kindly float your updated CVs at -

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