Marketing Executive

1 week ago

Chennai, India Linz Technologies Full time

About the RoleWe are seeking a dynamic and results-oriented Marketing Executive to lead and execute marketing initiatives across both digital and offline channels. This role offers the opportunity to work across two vibrant markets — India and Dubai — and requires hands-on involvement in digital campaigns, events, content creation, and brand communication.The ideal candidate will be both strategic and execution-focused, with expertise in Google Ads, Meta Ads, Email Marketing, Social Media Management, Event Coordination , and Customer Case Studies . Strong communication skills, creativity, and analytical thinking are essential to thrive in this role.Location: India & Dubai (with travel as required)Key Responsibilities1. Digital Advertising (Google Ads & Meta Ads)Plan, execute, and optimize paid ad campaigns across Google and Meta platformsConduct keyword research, audience targeting, A/B testing, and performance analysisTrack ROI and provide insights for continuous improvement2. Email MarketingDesign and implement email campaigns including newsletters, drip campaigns, and promotional mailersBuild and segment email lists to improve engagement and conversion ratesMonitor key metrics like open rate, click-through rate, and conversions3. Events & Roadshows (India & Dubai)Plan, coordinate, and execute marketing events, trade shows, and roadshowsManage logistics, vendor relations, promotions, and on-site brandingDrive lead generation and increase brand visibility through event marketing4. Customer Case StudiesCollaborate with Sales and Customer Success teams to identify customer success storiesDevelop high-quality case studies and marketing collateralEnsure alignment with brand voice and messaging5. Social Media ManagementManage brand presence across platforms such as LinkedIn, Facebook, Instagram, and XCreate content calendars, develop engaging posts, and implement growth strategiesTrack and analyze performance metrics to improve engagement and reachRequirementsBachelor’s degree in Marketing, Business, Communications, or a related field0-1 year of experience in digital marketing, brand promotions, and event managementProficiency in Google Ads Manager, Meta Business Suite, and Email Marketing toolsStrong understanding of SEO, analytics, and reporting tools (e.g., Google Analytics)Demonstrated experience in managing events, exhibitions, or roadshowsExcellent written and verbal communication skillsCreative mindset with attention to detail and storytelling abilityWillingness to travel between India and Dubai for marketing activities

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