Senior Specialist: Digital Transformation, Digital

2 weeks ago

Mumbai, India Puretech Digital - A Genesis Company Full time

Job Overview: We are seeking a highly skilled and dedicated SEO Specialist to join our dynamic team. The ideal candidate will be responsible for various aspects of search engine optimization, including keyword research, website evaluation, on-site optimization, content recommendations, link acquisition, and monthly reporting. Experience: 1-5 years Create accurate keyword lists and organize content themes effectively. Demonstrate proficiency in Information Architecture, content evaluation, and recommendations. Perform technical checks on websites, including breadcrumbs, heading tags, and content accessibility. Provide source code-level recommendations for better website crawling. Ensure error-free documents and provide on-page recommendations for SEO enhancement. Understand client services/products and deliver detailed content requirements. Regularly refresh link details and stay updated on new content syndication platforms. Emphasize keyword ranking trends and provide error-free reports showcasing understanding of key SEO metrics. Investigate Bounce Rate variations and integrate Search Console and Google Analytics for comprehensive reporting on business improvements or deteriorations. Bachelor's degree Experience 1 to 5 years Proven experience working in SEO roles, with a strong track record of improving organic search rankings and driving measurable results. In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices. Proficiency in SEO tools and platforms such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc. Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions. Passion for staying updated on the latest SEO trends, tools, and techniques. Puretech Digital is a Mumbai-based, award-winning independent digital marketing agency led by Prashant Deorah. With a team of over 200 experts, we stand among India's most digitally experienced agencies, offering comprehensive services across various digital marketing disciplines. We specialise in delivering 360-degree digital solutions, blending creativity with technology and data-driven insights. Our core offerings revolve around Organic Growth Marketing (SEO, On-site & Off-site Optimization), Performance Marketing (Paid Media), Marketing Automation (CRM, Lead Generation), Content Marketing, Creative Solutions and Data and Analytics. With over a decade of experience, we have earned a strong reputation, particularly in the BFSI industry, demonstrating our expertise across technologies, channels, and tools. At Puretech Digital, we deeply work on culture building that celebrates our Puremates and their achievements. Total SEO experience

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