J Digitals | Campaign Specialist | tamil nadu

2 weeks ago


tamil nadu, India J Digitals Full time
Company Description
J Digitals is a rapidly growing digital marketing firm based in Chennai. We specialize in integrated digital marketing consulting, services, and training. Our focus is on delivering high-quality services to clients while maintaining cost-effectiveness. We continuously update and upgrade elements of the virtual marketing ecosystem to drive business success across different geographies. Visit our website to learn more about us.
Role Description
This is a full-time on-site role for a Campaign Specialist at J Digitals in Chennai. The Campaign Specialist will be responsible for managing campaigns, coordinating communication efforts, utilizing analytical skills for optimization, and overseeing project management tasks on a day-to-day basis.
Responsibility:
Setting up, managing, and optimizing multi-language advertising campaigns on various social media platforms (Facebook, Instagram, LinkedIn, etc.)
Developing targeting strategies for different audiences across regions
Optimizing campaigns to achieve key performance metrics (CPC, CTR, ROAS) and continuously improving results
Collaborating with content and creative teams to create relevant ad materials in different languages
Conducting audience research to identify segments, interests, and behaviors for more accurate targeting
Monitoring campaign performance, identifying optimization opportunities, and making data-driven adjustments
Preparing campaign performance reports, analyzing insights, and developing recommendations for further improvements
Keeping up-to-date with the latest trends and updates in social media advertising
Requirements
At least 3 years of experience in targeted advertising
Proven experience managing ad campaigns on multiple platforms (Facebook, Instagram, LinkedIn, etc.) in different languages
Proficiency in English at B2 level or above
Strong analytical skills to assess campaign results and implement optimizations
Knowledge of targeting strategies, A/B testing, and audience segmentation for multilingual campaigns
Familiarity with social media analytics tools (Facebook Ads Manager, Google Tag Manager, Google Analytics, etc.)
Excellent communication skills and the ability to work well within a team
Ability to effectively manage advertising budgets and optimize costs

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