Director / Senior Manager, Digital Marketing-Hyderabad

3 days ago


Hyderabad, India Nityo Infotech Full time

Role: Director / Senior Manager, Digital MarketingExperience Required: 8+ years of relevant experienceLocation: HyderabadThe OpportunityWe are seeking a visionary digital marketing leader to own and accelerate our global inboundmarketing function, with a primary focus on the North America and APAC regions. You will beresponsible for developing and executing a sophisticated, multi-channel inbound strategy todrive high-quality leads, build a robust sales pipeline, and achieve revenue goals. You willlead a talented team and oversee the entire inbound funnel, from awareness and acquisitionto conversion and handoff. This is a key leadership role for a data-driven strategist who canorchestrate digital events, leverage a modern MarTech stack, and collaborate effectively withsales and marketing counterparts.Key Responsibilities :● Inbound Strategy & Leadership: Develop and execute the comprehensive inboundmarketingstrategy to meet and exceed lead generation and pipeline targets for North America and APAC.● Channel Performance: Oversee the performance of all inbound digital channels. You willcollaborate with the SEO/SEM specialist on search strategy while owning the broader channelmix, performance marketing (paid social, display), and conversion rate optimization (CRO).● Digital Events: Own the strategy and planning for our digital event program, including webinarsand podcasts, to build our brand, engage prospects, and generate qualified leads.● Technology & Analytics: Lead the strategic use of our core marketing technology stack,including our marketing automation platform (HubSpot), to refine targeting, personalizecampaigns, and deliver insightful performance reporting.● Team Collaboration: Foster a strong, collaborative environment. You will be a key partner toleaders across the demand generation, BDR, sales, and product teams to ensure a seamlessMQL-to-Opportunity handoff process and cohesive go-to-market execution.● Funnel Optimization: Continuously analyze the inbound marketing funnel to identify areas forimprovement, implementing A/B tests and other experiments to optimize performance and ROI.Your Qualifications● Bachelor’s degree in Marketing, Business, or a related field.● 8+ years in B2B digital marketing, with a proven track record of scaling inbound marketingprograms for a global SaaS or cybersecurity company.● Deep expertise in developing multi-channel inbound strategies with a focus on North Americanand APAC markets.● Strategic and hands-on experience with marketing automation platforms (HubSpot is highlypreferred).● Demonstrated success in planning and managing digital events like webinars and podcasts.● Exceptional leadership and communication skills, with extensive experience collaborating withsales, BDR, demand generation, and product teams.● Strong analytical skills with a data-driven mindset and the ability to translate insights intoactionable strategy.



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