PPC Manager

About the Role We are seeking a highly skilled PPC Manager with strong experience in the Travel / OTA industry to manage and scale our paid advertising campaigns across Google, Bing, Meta, and other paid platforms. The candidate must be an expert in generating high-quality calls and leads for Flight Booking, Hotel Booking, Car Rental, and Holiday Packages , specifically targeting USA, Canada, UK, and Australia . The ideal hire will have deep knowledge of travel keyword bidding strategies, call-focused campaign structures, compliance requirements, and ROI-driven optimization. Key Responsibilities PPC Strategy & Planning Develop and execute ROI-driven PPC strategies for international travel markets (US, CA, UK, AUS). Build campaigns specifically designed for: Call-only campaigns Lead generation Search campaigns for high-intent travel keywords Dynamic search ads (DSA) Remarketing/retargeting Identify high-performance keyword clusters related to flights, hotels, routes, holiday packages, and urgent travel needs. Campaign Execution & Optimization Create, manage, and optimize paid search campaigns across: Google Ads Bing Ads Meta Ads (Facebook/Instagram) Other relevant platforms (as required) Optimize bids, budgets, and quality scores to achieve CPL and CPA targets. Improve ad strength, landing page quality, and call conversion rate. Perform continuous A/B testing on: Ad copies Landing pages Target audiences Bidding strategies Lead & Call Generation Build high-converting landing pages optimized for: Click-to-call Instant callback Quote request forms Ensure campaigns generate: Verified inbound calls Travel inquiries High-quality leads with booking intent Coordinate with the call center/sales team to review call quality and conversion ratios. Travel Domain Expertise Strong understanding of: Flight route search behavior Airline fare trends Seasonal travel demand Hotel and travel package keyword patterns Work with the OTA product/content team to align ad strategy with: Popular travel routes Discount offers Last-minute deals Festive/holiday campaigns Monitoring, Reporting & Analytics Monitor campaign performance daily and adjust strategies to maximize ROI. Track KPIs including: CPL CPA CTR Conversion rate Call volume Bookings generated through paid ads Use analytics tools such as: Google Analytics / GA4 Google Tag Manager Call tracking tools (CallRail, Ringba, etc.) Prepare weekly and monthly performance reports with actionable insights. Compliance & Quality Control Follow all ad platform policies and maintain full compliance. Ensure ad content and landing pages meet Google Ads Travel vertical requirements . Avoid any misleading or non-compliant ad practices. Maintain high reputation scores for accounts to avoid suspensions. Required Skills & Experience 3–6 years of PPC experience , with at least 2 years in the Travel / OTA domain . Proven record of generating high-quality calls and leads for international travel markets. Expert-level knowledge of: Search campaigns Call-only ads Smart bidding Manual CPC DSA Remarketing Strong analytical and Excel/reporting skills. Ability to work under pressure with daily booking targets. Excellent communication and teamwork skills. Must have a clean professional background with no involvement in any policy-violating or fraudulent advertising activities. Preferred Qualifications Experience running large budgets ($20,000–$100,000+ per month). Familiarity with travel agency compliance and verification requirements. Knowledge of landing page optimization tools (Unbounce, Instapage, WordPress). Experience with WhatsApp lead generation and multi-channel targeting. Understanding of Google Ads