Digital and Online Sales

About Serrari

Serrari Limited under Serrari Group is a Kenyan Company registered in Kenya and operating from Kenya with a regional and global outlook. Our business lines are structured around financial services, Online learning and advisory under Serrari Fintech, Serrari EdTech and Serrari Advisory corporate brands.

We are committed to helping realize the end poverty, quality education, economic growth and decent work and reducing inequality United Nations sustainable development goals as we deepen financial inclusion, financial empowerment, personal and small business growth and stimulate shared prosperity as the preferred digital lifestyle wealth management and online learning platform.

Digital and Online Sales & Growth Specialist Job Description

Job Title:  Digital and Online Sales & Growth Specialist

Department:  Sales & Marketing

Location:  Remote / Hybrid

Role Overview

SerrariEd and Serrari Goup Online Learning brand is seeking a results-driven  Digital and Online Sales & Growth Specialist  to drive customer acquisition, subscription growth, and revenue expansion for our online learning solutions. The ideal candidate will leverage data-driven sales strategies, digital marketing tools, and customer insights to enhance our sales funnel and maximize conversions.

About SerrariEd

SerrariEd provides comprehensive and flexible online learning solutions, specializing in personal and business Financial Literacy programs, ACCA, HESI A2, ATI TEAS7, HESI Exit, NCLEX RN and NCLEX PN exam preparation. Our mission is to empower students with high-quality learning resources designed by experts to enhance academic and career success.

Key Responsibilities

1. Customer Acquisition & Lead Generation

• Develop and execute digital sales strategies to attract and convert potential customers.
• Utilize SEO, PPC, social media, and email marketing campaigns to drive leads.
• Optimize conversion funnels through A/B testing, landing page enhancements, and user experience improvements.
• Collaborate with content and digital teams to create compelling sales-driven campaigns.

2. Subscription Growth & Retention

• Drive the expansion of SerrariEd’s subscription-based learning models.
• Develop and manage customer onboarding processes to enhance retention.
• Utilize data analytics to track engagement and optimize customer lifetime value (CLV).
• Implement referral programs, promotions, and customer loyalty initiatives.

3. Revenue Growth & Sales Optimization

• Develop promotional campaigns to boost revenue.
• Identify and implement upselling and cross-selling opportunities within the platform.
• Monitor and analyze sales performance, customer behavior, and market trends to refine strategies.
• Work closely with content and digital teams to enhance monetization strategies.

4. Digital Sales Channels & E-Commerce Strategy

• Manage and optimize online sales channels, including SerrariEd’s website, learning platform, and third-party marketplaces.
• Ensure seamless integration between digital marketing efforts and sales funnels.
• Leverage automation tools for customer engagement, lead nurturing, and conversion tracking.

5. Performance Metrics & Reporting

• Define KPIs for digital sales performance, customer acquisition cost (CAC), and return on ad spend (ROAS).
• Use data analytics tools (Google Analytics, CRM, marketing automation) to generate insights and reports.
• Provide regular updates on customer growth, subscription performance, and revenue trends.

What You Will Be Doing

✅  Customer Acquisition & Engagement

• Develop and execute  high-converting digital sales strategies  to attract and retain customers.
• Create  targeted lead generation  campaigns using SEO, paid ads, social media, and email marketing.
• Optimize  customer journey and experience  to improve conversion rates and reduce churn.
• Use  CRM tools and marketing automation  to personalize outreach and nurture leads.

✅  Subscription Growth

• Design and implement  subscription growth strategies  to increase paid user base.
• Develop and manage  loyalty programs, referral campaigns, and promotions  to encourage renewals.
• Identify and test new  pricing models  to maximize subscription adoption.
• Work with content and product teams to ensure the  value proposition aligns with market needs .

✅  Revenue Growth & Business Expansion

• Identify and execute  new revenue opportunities , such as bundled course offerings and upsells.
• Optimize  sales funnels and landing pages  for improved performance.
• Build and manage  affiliate programs and partnerships  to drive additional revenue streams.
• Analyze and report on key sales and revenue metrics to refine strategies.

✅  Market & Competitor Analysis

• Continuously monitor industry trends, competitors, and customer behavior.
• Provide  data-backed recommendations  to improve customer acquisition and retention strategies.
• Stay updated on  digital sales technologies and best practices  to maintain a competitive edge.

What You Will NOT Be Doing

❌ Handling customer service queries (this will be managed by the support team).

❌ Creating course content (content development is handled by the subject matter experts).

❌ Managing social media accounts day-to-day (this falls under the social media and support team).

❌ Designing graphics or websites (handled by the design and development teams).

❌ Manually processing transactions (