Marketing Executive/Manager/Director

1 day ago

India Sotrue Full time
Brand: Sotrue

Location: Sector 6, Noida (In-Office)

Role: Influencer Marketing Executive

Sotrue is India's first glow-first beauty brand, reimagining glow not just as a finish, but as a feeling. We create effortless, everyday skincare–makeup hybrids designed for Indian skin tones, climates and lifestyles.

Built for the women of Bharat who want glow they can trust, we combine high-performance formulas, inclusive shades and relatable storytelling to make beauty simple, aspirational, and accessible.

KPMG.

We are looking for an Influencer Marketing Executive to drive influencer-led initiatives for Sotrue. The ideal candidate will be a creative, detail-oriented professional with a solid understanding of influencer ecosystems in the female beauty, skincare, and grooming space. This role involves managing influencer collaborations and campaigns end-to-end to enhance brand visibility, build credibility, and drive growth on platforms like Instagram, YouTube, and beyond.

Build and execute influencer marketing strategies tailored to Sotrue's beauty, skincare, & grooming categories.

Identify, onboard, and manage beauty, lifestyle, and wellness influencers/content creators.

Plan & run targeted campaigns around product launches, festive seasons, and ongoing brand initiatives.

Collaborate with brand & creative teams to design engaging influencer briefs and ensure brand alignment.

Monitor campaign performance, generate insights, and optimize future initiatives.

Maintain a structured influencer database with performance metrics.

2–3 years of influencer marketing experience, preferably with beauty, skincare, haircare, or lifestyle brands.

~ Strong understanding of content marketing, creator trends, and Instagram-first strategies.

~ Excellent communication, relationship-building, and negotiation skills.

~ Communicate respectfully and follow all deadlines, policies, and reporting structures.

~ What's in it for you

Lead and scale influencer marketing for one of India's emerging beauty brands.

Fast-track growth opportunities in the booming D2C personal care space.

A creative, dynamic, and ambitious culture.

Competitive salary & benefits.

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