Lead/Deputy Manager

3 days ago

Bangalore, India QBurst Full time

Description QBurst is undergoing an exciting AI-led transformation, and we’re seeking a strategic thinker to shape the future of our digital marketing services. Experience: 8 to 12 years Location : Bangalore, Chennai, Noida, Trivandrum, Kochi, Calicut and Thrissur Responsibilities: Own end-to-end digital marketing strategies aligned to business goals Design/optimize omnichannel journeys (web, email, mobile, social, paid) Translate goals into data-backed campaign plans with clear KPIs Build reporting frameworks; track, analyze, and optimize performance Conduct competitor/market research to identify trends and gaps Provide consultative guidance to clients and internal stakeholders Collaborate with design, dev, content, and analytics for execution alignment Advocate AI-assisted marketing (audience modeling, testing automation) Requirements: Proven experience crafting and executing omnichannel strategies Hands-on with or similar MAPs/CDPs SFMC, HubSpot, Adobe Campaign, AEP Exposure to marketing Analytics, Paid Media, SEO, and Email/Lifecycle Experience developing and engagement plans customer journey frameworks Strong analytical and presentation skills; stakeholder influence capability Exposure to Agile/PMP Project management

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