Pixelo Digital | B2B Content Specialist
3 weeks ago
How to Apply?
If you find this opportunity relevant and exciting, please share your additional details through the provided Google For.
This will help the hiring team reach out to you at the earliest.
About Pixelo Digital
As a new age B2B demand generation and product company, we specialize in accelerating sales for our clients through innovative marketing strategies. At Pixelo, we take pride in our team's expertise in growth marketing and go-to-market capabilities. With a dedication to staying ahead of industry trends, we deliver exceptional results customized to meet the individual needs of each client.
Location: Navi Mumbai, Maharashtra
Key Responsibilities:
- Content Creation: Develop high-quality, engaging, and informative content tailored for B2B audiences, including blogs, whitepapers, case studies, eBooks, website copy, and email campaigns.
- Research & Analysis: Conduct in-depth research on industry trends, target audiences, and competitor strategies to produce relevant and impactful content.
- SEO Optimization: Incorporate SEO best practices to improve organic visibility and ranking of content across search engines.
- Collaboration: Work closely with the marketing, design, and product teams to align content with overall marketing strategies and business goals.
- Brand Voice: Ensure all content adheres to Pixelo's or client’s tone, style, and brand guidelines, maintaining consistency across platforms.
- Performance Monitoring: Analyze content performance metrics and refine strategies to improve engagement and conversion rates.
- Thought Leadership: Contribute to thought leadership efforts by crafting compelling content that positions Pixelo and its clients as industry leaders.
Required Skills & Qualifications:
- Bachelor’s degree in English, Marketing, Communications, Journalism, or a related field.
- 2-3 years of professional experience in B2B content writing.
- Strong command of English with impeccable grammar and writing skills.
- Basic understanding of SEO principles and keyword research tools.
- Ability to adapt writing style for different industries and target audiences.
- A creative mindset with attention to detail and a knack for storytelling.
- Familiarity with content management systems (e.g., WordPress) and marketing tools (e.g., HubSpot).
- Proficiency in Microsoft Office and Google Workspace, Grammarly, SEMrush and other writing and research tools.
Preferred Qualifications:
- Agency experience is highly preferred.
- Experience working in the B2B tech or SaaS industry.
- Familiarity with lead generation strategies and demand generation content.
- Knowledge of data-driven content marketing and analytics tools like Google Analytics.
Contact Information:
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