redBus | Search Engine Optimization Manager

3 weeks ago


india redBus Full time

redBus.in is India's largest online bus ticketing platform operating across India, SEA & LATAM (Part of GO-MMT group, Nasdaq: MMYT). We have the largest network of bus operators and satisfied customers booking upto 250,000 transactions a day through mobile and desktop channels. With over 400,000+ live routes in multiple continents we host the largest inventory of bus seats from private bus operators and state road transport corporations. We are a true Indian MNC with global presence and operations across India, Singapore, Malaysia, Indonesia, Vietnam, Cambodia Peru and Colombia. In India, redBus works with 6300 + bus operators with services across 50,000 + routes and a customer base of more than10 million.


What will the individual be responsible for?

  • Understanding the search landscape for bus booking vertical and assess the opportunity for redBus in organic search channel
  • Identifying the key drivers of a robust SEO strategy and create a plan to scale organic search traffic and conversions
  • Working with the internal technical, design & product teams as well as external agency partners to execute the SEO plan
  • Conducting frequent SEO audits, report channel performance and identify key areas of opportunity/improvement
  • Leading multiple projects with different stakeholders in all the areas influencing SEO
  • Building and managing a team of seo specialists, content writers etc.,
  • Know the latest SEO trends, including Core Web Vitals, E-E-A-T, and algorithm updates and see how it can be applied to improve organic channel performance


What is the individual expected to have?


  • Thorough understanding of all the factors & best practices of SEO and different tools
  • Proven experience of delivering business results through organic search channel
  • Ability to lead the planning & execution of multiple SEO projects effectively by coordinating with multiple engineering teams
  • Ability to manage an internal team of seo specialists and external agency partners
  • Self-driven & eagerness to learn, stay on top of the constantly changing landscape of SEO
  • Analytical & problem solving mindset that is aligned with the business objectives
  • Proficiency in tools like SEMRush, Ahrefs, Screamingfrog, GA4 and Google search Console
  • Knowledge of front-end technologies (HTML, CSS, JS) is a plus
  • Strong understanding of technical SEO aspects such as website architecture, structured data, crawling and indexing, and JavaScript SEO



Qualifications

  • B.Tech degree is a plus
  • 6-8 years of overall experience with at least 4-5 years in SEO



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