Influencer marketing
3 days ago
In a world where everything is rapidly becoming commoditized, distribution is and will continue to be a powerful competitive advantage. The future of branding belongs to creators, not corporations. At armor, we empower creators to launch game-changing consumer brands, leveraging their influence and reach. We are debuting our first brand in consumer electronics, in collaboration with a creator with over 15 million followers. Join us in reshaping how brands are built and brought to market in the digital age.
The company has received funding from prominent founders like Ritesh Agarwal (OYO), Jaynti Kanani (Polygon), Vedang Patel & Rohin Samnatey (Souled Store) and other creators with a combined following of 30 million+
About Role -
Mission:
Bridge the gap between our brand and influencers
Key Activities:
Ideate and execute creative ways in which influencers can integrate our brand with their content
Craft concise talking points for influencers to showcase our products’
Work with atleast 100 influencers every month on barter
Get 20 piece of UGC content every month
Reach out to atleast 20 media houses a month to have them cover our products
Create, maintain and grow a database of active tech influencers
Ensuring all products are delivered in a timely manner to influencers
Identify creative ways to engage influencers
Competencies:
Highly Organised
Attention to detail
Ability to think on their feet
Ability to multi-task
Great design/aesthetic sense
Strong Analytical skills
Strong Communication skills
Creativity
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