Influencer Marketing Specialist

3 weeks ago

Mumbai, India D'Genius Solutions - A Digital Marketing & Creative Agency Full time € 20,000 - € 25,000
Job description

Job Title: Social Media and Influencer Marketing Executive

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Schedule: Monday to Friday

Job Description:

We are seeking a dynamic and creative Social Media and Influencer Marketing Executive to join our team. This individual will be responsible for developing social media content, managing influencer marketing campaigns, and optimizing digital strategies to drive brand engagement and conversions. The ideal candidate will have a strong understanding of social media platforms, be highly organized, and possess excellent communication skills.

Key Responsibilities:

  • Social Media Strategy & Calendar Creation: Develop and maintain a content calendar across all relevant social media platforms, ensuring consistency and alignment with brand goals.
  • Product Shoots & Content Creation: Collaborate with the creative team to plan and execute product shoots, ensuring high-quality visuals for social media posts.
  • Content Posting & Scheduling: Create and schedule compelling copy and visuals for publication on social media platforms at optimal times to maximize engagement.
  • Performance Marketing: Implement performance-driven social media campaigns, utilizing paid promotions to increase reach, engagement, and conversions.
  • Monitoring Engagement: Track users' engagement with and feedback on every post, responding promptly and appropriately to comments, messages, and interactions.
  • Reporting: Analyze, track, and report on the performance of social media posts and influencer campaigns. Prepare end-of-month (EOM) reports to share insights and results.
  • Collaboration with Videographers & Multimedia Designers: Work closely with videographers and multimedia designers to ensure the content is visually engaging and adheres to brand guidelines.
  • Content Optimization: Optimize content for publication across various platforms (Instagram, Facebook, Twitter, LinkedIn, etc.), ensuring it fits the specific requirements of each site.
  • Social Media Trend Monitoring: Stay up-to-date with the latest trends, platform changes, and best practices to continuously evolve social media strategies.
  • Exploration of New Social Media Platforms: Research and evaluate emerging social media platforms for potential integration into the brand's digital strategy.
  • Database Management: Maintain a secure and organized database of all social media platform credentials, login details, and marketing tools.
  • Cross-Selling & Client Engagement: Identify opportunities to cross-sell services to clients through effective campaigns and influencer partnerships.

Qualifications & Skills:

  • Bachelor's degree in Marketing, Communications, or related field.
  • 1-2 years of experience in social media management, influencer marketing, or digital marketing.
  • Strong understanding of major social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.).
  • Excellent copywriting, communication, and interpersonal skills.
  • Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, Facebook Insights).
  • Ability to create and curate engaging visual content, including collaboration with design teams.
  • Strong organizational and multitasking skills.
  • Knowledge of performance marketing strategies and paid social campaigns.
  • Creative thinker with the ability to adapt to evolving trends.
  • Strong problem-solving skills and ability to manage projects independently.

Benefits:

  • Competitive salary and growth opportunities.
  • Collaborative and creative work environment.
  • Opportunity to work with an innovative and dynamic team.

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