Branding & Marketing Head

Position : Branding & Marketing HeadLocation : COER University, Roorkee (On-campus, Full-time)Role Summary COER University, Roorkee is inviting applications for the position of  Branding & Marketing Head .The University seeks a  strategic, data-driven marketing leader  who can shape and strengthen the institution’s brand narrative, build a strong digital and offline presence, drive integrated campaigns, and enhance national visibility in the higher education landscape.The role includes end-to-end ownership of:·        Brand strategy & positioning·       Digital & performance marketing·       Admissions marketing & lead-generation support·       Communication & content strategy for Online and Offline Medium·       Execution of the strategy with the teamThis is a senior role for a professional with 5+ years of experience  (preferably more) in branding and marketing, ideally in the  education sector or related domains (ed-tech, universities, colleges, training organisations) .What success looks like in this position:·       A clear, differentiated and consistent brand identity  for COER University.·       Stronger  digital presence and engagement  across platforms.·       Improved  lead generation and conversion support  for admissions.·       Increased  visibility among students, parents, recruiters, and academic stakeholders .·       Well-coordinated, professional  external and internal communication .Key Responsibilities 1. Brand Strategy & Positioning ·       Define, refine, and implement the  overall brand strategy  for COER University at regional and national levels.·       Articulate and communicate the University’s  value proposition , key differentiators, and core messages for various audiences (students, parents, recruiters, faculty, regulators, partners).·       Ensure  consistency in visual, verbal, and experiential branding  across all touchpoints (website, social media, events, print materials, campus branding).·       Develop and maintain  brand guidelines  (logos, colours, fonts, tone of voice, templates) and ensure adherence across departments and vendors.2. Digital & Performance Marketing ·       Lead the  digital marketing strategy  across platforms such as Google, Meta, LinkedIn, YouTube and other relevant channels.·       Work closely with the  Digital Marketing Executive  to plan, monitor, and optimise performance campaigns for awareness, engagement, lead generation, and remarketing.·       Oversee digital assets such as the  website, landing pages, microsites, and campaign pages , ensuring they are updated, user-friendly, and conversion-oriented.·       Track digital performance metrics regularly (traffic, engagement, CPL, conversions, reach, impressions) and use insights to refine strategies.3. Admissions Marketing & Campaign Management ·       Collaborate with the  Admission Head and counselling teams  to support admissions targets through focused campaigns.·       Conceptualise and execute  admission-season campaigns , covering awareness drives, programme-specific promotions, city-wise or stream-wise outreach, webinars, open houses, and events.·       Ensure campaigns highlight  courses, placements, faculty, infrastructure, scholarships, rankings, and success stories  in an accurate and compelling manner.·       Plan and execute  integrated campaigns  combining digital media, offline events, school/college outreach, and partnerships.4. Content Strategy & Communication ·       Lead the  content strategy  for all external communication – social media, website, blogs, emailers, brochures, newsletters, prospectuses, and press notes.·       Ensure that all content reflects the  institution’s ethos, quality standards, and strategic messaging .·       Supervise the creation of  student and alumni stories, faculty highlights, placement success narratives, research and innovation features, and campus life content .·       Maintain a consistent  tone of voice  aligned with the University’s brand – professional, aspirational, and student-centric.5. Public Relations, Media & Stakeholder Engagement ·       Manage  public relations and media outreach  to build and maintain a positive reputation for the University.·       Coordinate with external PR agencies or directly with media houses for  news coverage, interviews, features, and press releases .·       Support leadership in preparing  speeches, messages, quotes, and talking points  for events and media interactions.·       Strengthen relationships with  schools, coaching centres, industry partners, community organisations, and government bodies  from a branding and visibility perspective.6. Creative Direction & Collateral Development ·       Provide  creative direction  for all marketing and branding collaterals (brochures, videos, standees, hoardings, event branding, internal campus signage, corporate presentations etc.).·       Work closely with the  Creative Designer & Video Editor  and external agencies/vendors to ensure high-quality output.·       Review, refine, and approve designs, storyboards, scripts, and copy before final release.·       Ensure all collaterals are updated regularly to reflect  current data, programmes, recognitions, and achievements .7. Team Leadership & Process Management ·       Lead and mentor a small  branding and marketing team  (digital marketing, design, content, vendors/agencies).·       Establish clear  workflows, timelines, and review mechanisms  for campaigns and routine activities.·       Foster a culture of  planning, accountability, creativity, and collaboration  within the team.·       Coordinate with  admissions, academics, placements, and administration  to gather inputs and align efforts.8. Analytics, Reporting & Strategic Insights ·       Track and analyse key  brand, digital, and campaign metrics  to evaluate performance.·       Prepare  monthly and quarterly reports  for leadership, summarising major campaigns, results, learnings, and recommendations.·       Use data to identify  high-performing channels, messages, and geographies , and direct future efforts accordingly.·       Provide strategic inputs for  annual marketing plans, budgets, and projections .9. Governance, Ethics & Best Practices ·       Ensure all campaigns and communications comply with  regulatory guidelines and ethical norms  applicable to higher education marketing.·       Represent the brand with integrity, transparency, and factual accuracy in all public-facing content.·       Keep abreast of changing trends, policies, and best practices in  education marketing and branding .Qualifications & Experience Educational Background ·       Bachelor’s degree in  Marketing, Business, Mass Communication, Management, Branding, or related fields .·       A postgraduate degree (MBA/PGDM with Marketing/Communication specialisation) will be an added advantage.Professional Experience ·       Minimum  5+ years of experience  in  branding, marketing, or communications , with at least part of this experience in the  education domain (university, college, ed-tech, training institute)  or closely related sectors.·       Proven experience in  leading marketing campaigns, managing digital presence, and handling multi-channel communication .·       Prior experience in a  team-leading or managerial role  is strongly preferred.Skills & Competencies Marketing & Strategic Skills·       Strong understanding of brand positioning, segmentation, and messaging .·       Hands-on familiarity with  digital marketing concepts, tools, and metrics .·       Ability to plan and execute  integrated campaigns  across digital and offline mediums.Communication & Creative Skills·       Excellent written and verbal communication skills  in English and Hindi·       Ability to brief, review, and refine creative content (design, copy, video).·       Strong sense of storytelling and audience-specific messaging.Leadership & Behavioural Skills·       Strategic thinker with the ability to translate institutional goals into marketing actions .·       Strong  people management  skills – mentoring, delegation, coordination, and conflict resolution.·       High level of  ownership, initiative, and accountability .·       Ability to thrive in a  fast-paced, admission-driven environment  with tight timelines.Technical & Tool Knowledge (Preferred)·       Understanding of tools/platforms such as Google Analytics/GA4, social media dashboards, email marketing platforms, CRM/lead management systems .·       Comfortable working with  presentations, reports, and dashboards  for leadership reviews.Key Success Indicators ·       Improved  brand awareness and recall  among target audiences.·       Increased  digital engagement and reach  across key platforms.·       Stronger  lead flow and support to admission targets .·       High-quality, consistent, and timely  communications and creatives .·       Positive feedback from leadership, admissions, and external stakeholders on branding impact.Application Process Interested candidates who meet the above criteria are invited to apply by sending their  Resume/ CV  to