Branding & Marketing Head

Position : Branding & Marketing Head Location : COER University, Roorkee (On-campus, Full-time) Role Summary COER University, Roorkee is inviting applications for the position of Branding & Marketing Head. The University seeks a strategic, data-driven marketing leader who can shape and strengthen the institution’s brand narrative, build a strong digital and offline presence, drive integrated campaigns, and enhance national visibility in the higher education landscape. The role includes end-to-end ownership of: · Brand strategy & positioning · Digital & performance marketing · Admissions marketing & lead-generation support · Communication & content strategy for Online and Offline Medium · Execution of the strategy with the team This is a senior role for a professional with 5+ years of experience (preferably more) in branding and marketing, ideally in the education sector or related domains (ed-tech, universities, colleges, training organisations). What success looks like in this position: · A clear, differentiated and consistent brand identity for COER University. · Stronger digital presence and engagement across platforms. · Improved lead generation and conversion support for admissions. · Increased visibility among students, parents, recruiters, and academic stakeholders. · Well-coordinated, professional external and internal communication. Key Responsibilities1. Brand Strategy & Positioning · Define, refine, and implement the overall brand strategy for COER University at regional and national levels. · Articulate and communicate the University’s value proposition, key differentiators, and core messages for various audiences (students, parents, recruiters, faculty, regulators, partners). · Ensure consistency in visual, verbal, and experiential branding across all touchpoints (website, social media, events, print materials, campus branding). · Develop and maintain brand guidelines (logos, colours, fonts, tone of voice, templates) and ensure adherence across departments and vendors. 2. Digital & Performance Marketing · Lead the digital marketing strategy across platforms such as Google, Meta, LinkedIn, YouTube and other relevant channels. · Work closely with the Digital Marketing Executive to plan, monitor, and optimise performance campaigns for awareness, engagement, lead generation, and remarketing. · Oversee digital assets such as the website, landing pages, microsites, and campaign pages, ensuring they are updated, user-friendly, and conversion-oriented. · Track digital performance metrics regularly (traffic, engagement, CPL, conversions, reach, impressions) and use insights to refine strategies. 3. Admissions Marketing & Campaign Management · Collaborate with the Admission Head and counselling teams to support admissions targets through focused campaigns. · Conceptualise and execute admission-season campaigns, covering awareness drives, programme-specific promotions, city-wise or stream-wise outreach, webinars, open houses, and events. · Ensure campaigns highlight courses, placements, faculty, infrastructure, scholarships, rankings, and success stories in an accurate and compelling manner. · Plan and execute integrated campaigns combining digital media, offline events, school/college outreach, and partnerships. 4. Content Strategy & Communication · Lead the content strategy for all external communication – social media, website, blogs, emailers, brochures, newsletters, prospectuses, and press notes. · Ensure that all content reflects the institution’s ethos, quality standards, and strategic messaging. · Supervise the creation of student and alumni stories, faculty highlights, placement success narratives, research and innovation features, and campus life content. · Maintain a consistent tone of voice aligned with the University’s brand – professional, aspirational, and student-centric. 5. Public Relations, Media & Stakeholder Engagement · Manage public relations and media outreach to build and maintain a positive reputation for the University. · Coordinate with external PR agencies or directly with media houses for news coverage, interviews, features, and press releases. · Support leadership in preparing speeches, messages, quotes, and talking points for events and media interactions. · Strengthen relationships with schools, coaching centres, industry partners, community organisations, and government bodies from a branding and visibility perspective. 6. Creative Direction & Collateral Development · Provide creative direction for all marketing and branding collaterals (brochures, videos, standees, hoardings, event branding, internal campus signage, corporate presentations etc.). · Work closely with the Creative Designer & Video Editor and external agencies/vendors to ensure high-quality output. · Review, refine, and approve designs, storyboards, scripts, and copy before final release. · Ensure all collaterals are updated regularly to reflect current data, programmes, recognitions, and achievements. 7. Team Leadership & Process Management · Lead and mentor a small branding and marketing team (digital marketing, design, content, vendors/agencies). · Establish clear workflows, timelines, and review mechanisms for campaigns and routine activities. · Foster a culture of planning, accountability, creativity, and collaboration within the team. · Coordinate with admissions, academics, placements, and administration to gather inputs and align efforts. 8. Analytics, Reporting & Strategic Insights · Track and analyse key brand, digital, and campaign metrics to evaluate performance. · Prepare monthly and quarterly reports for leadership, summarising major campaigns, results, learnings, and recommendations. · Use data to identify high-performing channels, messages, and geographies, and direct future efforts accordingly. · Provide strategic inputs for annual marketing plans, budgets, and projections. 9. Governance, Ethics & Best Practices · Ensure all campaigns and communications comply with regulatory guidelines and ethical norms applicable to higher education marketing. · Represent the brand with integrity, transparency, and factual accuracy in all public-facing content. · Keep abreast of changing trends, policies, and best practices in education marketing and branding. Qualifications & ExperienceEducational Background · Bachelor’s degree in Marketing, Business, Mass Communication, Management, Branding, or related fields. · A postgraduate degree (MBA/PGDM with Marketing/Communication specialisation) will be an added advantage. Professional Experience · Minimum 5+ years of experience in branding, marketing, or communications, with at least part of this experience in the education domain (university, college, ed-tech, training institute) or closely related sectors. · Proven experience in leading marketing campaigns, managing digital presence, and handling multi-channel communication. · Prior experience in a team-leading or managerial role is strongly preferred. Skills & Competencies Marketing & Strategic Skills · Strong understanding of brand positioning, segmentation, and messaging. · Hands-on familiarity with digital marketing concepts, tools, and metrics. · Ability to plan and execute integrated campaigns across digital and offline mediums. Communication & Creative Skills · Excellent written and verbal communication skills in English and Hindi · Ability to brief, review, and refine creative content (design, copy, video). · Strong sense of storytelling and audience-specific messaging. Leadership & Behavioural Skills · Strategic thinker with the ability to translate institutional goals into marketing actions. · Strong people management skills – mentoring, delegation, coordination, and conflict resolution. · High level of ownership, initiative, and accountability. · Ability to thrive in a fast-paced, admission-driven environment with tight timelines. Technical & Tool Knowledge (Preferred) · Understanding of tools/platforms such as Google Analytics/GA4, social media dashboards, email marketing platforms, CRM/lead management systems. · Comfortable working with presentations, reports, and dashboards for leadership reviews. Key Success Indicators · Improved brand awareness and recall among target audiences. · Increased digital engagement and reach across key platforms. · Stronger lead flow and support to admission targets. · High-quality, consistent, and timely communications and creatives. · Positive feedback from leadership, admissions, and external stakeholders on branding impact. Application Process Interested candidates who meet the above criteria are invited to apply by sending their Resume/ CV to nitinverma@coeruniversity.ac.in