Branding & Marketing Head

Position : Branding & Marketing Head  Location : COER University, Roorkee (On-campus, Full-time) Role Summary COER University, Roorkee is inviting applications for the position of Branding & Marketing Head . The University seeks a strategic, data-driven marketing leader  who can shape and strengthen the institution’s brand narrative, build a strong digital and offline presence, drive integrated campaigns, and enhance national visibility in the higher education landscape. The role includes end-to-end ownership of: ·       Brand strategy & positioning ·       Digital & performance marketing ·       Admissions marketing & lead-generation support ·       Communication & content strategy for Online and Offline Medium ·       Execution of the strategy with the team This is a senior role for a professional with 5+ years of experience  (preferably more) in branding and marketing, ideally in the education sector or related domains (ed-tech, universities, colleges, training organisations) . What success looks like in this position: ·       A clear, differentiated and consistent brand identity  for COER University. ·       Stronger digital presence and engagement  across platforms. ·       Improved lead generation and conversion support  for admissions. ·       Increased visibility among students, parents, recruiters, and academic stakeholders . ·       Well-coordinated, professional external and internal communication . Key Responsibilities 1. Brand Strategy & Positioning·       Define, refine, and implement the overall brand strategy  for COER University at regional and national levels. ·       Articulate and communicate the University’s value proposition , key differentiators, and core messages for various audiences (students, parents, recruiters, faculty, regulators, partners). ·       Ensure consistency in visual, verbal, and experiential branding  across all touchpoints (website, social media, events, print materials, campus branding). ·       Develop and maintain brand guidelines  (logos, colours, fonts, tone of voice, templates) and ensure adherence across departments and vendors. 2. Digital & Performance Marketing·       Lead the digital marketing strategy  across platforms such as Google, Meta, LinkedIn, YouTube and other relevant channels. ·       Work closely with the Digital Marketing Executive  to plan, monitor, and optimise performance campaigns for awareness, engagement, lead generation, and remarketing. ·       Oversee digital assets such as the website, landing pages, microsites, and campaign pages , ensuring they are updated, user-friendly, and conversion-oriented. ·       Track digital performance metrics regularly (traffic, engagement, CPL, conversions, reach, impressions) and use insights to refine strategies. 3. Admissions Marketing & Campaign Management·       Collaborate with the Admission Head and counselling teams  to support admissions targets through focused campaigns. ·       Conceptualise and execute admission-season campaigns , covering awareness drives, programme-specific promotions, city-wise or stream-wise outreach, webinars, open houses, and events. ·       Ensure campaigns highlight courses, placements, faculty, infrastructure, scholarships, rankings, and success stories  in an accurate and compelling manner. ·       Plan and execute integrated campaigns  combining digital media, offline events, school/college outreach, and partnerships. 4. Content Strategy & Communication·       Lead the content strategy  for all external communication – social media, website, blogs, emailers, brochures, newsletters, prospectuses, and press notes. ·       Ensure that all content reflects the institution’s ethos, quality standards, and strategic messaging . ·       Supervise the creation of student and alumni stories, faculty highlights, placement success narratives, research and innovation features, and campus life content . ·       Maintain a consistent tone of voice  aligned with the University’s brand – professional, aspirational, and student-centric. 5. Public Relations, Media & Stakeholder Engagement·       Manage public relations and media outreach  to build and maintain a positive reputation for the University. ·       Coordinate with external PR agencies or directly with media houses for news coverage, interviews, features, and press releases . ·       Support leadership in preparing speeches, messages, quotes, and talking points  for events and media interactions. ·       Strengthen relationships with schools, coaching centres, industry partners, community organisations, and government bodies  from a branding and visibility perspective. 6. Creative Direction & Collateral Development·       Provide creative direction  for all marketing and branding collaterals (brochures, videos, standees, hoardings, event branding, internal campus signage, corporate presentations etc.). ·       Work closely with the Creative Designer & Video Editor  and external agencies/vendors to ensure high-quality output. ·       Review, refine, and approve designs, storyboards, scripts, and copy before final release. ·       Ensure all collaterals are updated regularly to reflect current data, programmes, recognitions, and achievements . 7. Team Leadership & Process Management·       Lead and mentor a small branding and marketing team  (digital marketing, design, content, vendors/agencies). ·       Establish clear workflows, timelines, and review mechanisms  for campaigns and routine activities. ·       Foster a culture of planning, accountability, creativity, and collaboration  within the team. ·       Coordinate with admissions, academics, placements, and administration  to gather inputs and align efforts. 8. Analytics, Reporting & Strategic Insights·       Track and analyse key brand, digital, and campaign metrics  to evaluate performance. ·       Prepare monthly and quarterly reports  for leadership, summarising major campaigns, results, learnings, and recommendations. ·       Use data to identify high-performing channels, messages, and geographies , and direct future efforts accordingly. ·       Provide strategic inputs for annual marketing plans, budgets, and projections . 9. Governance, Ethics & Best Practices·       Ensure all campaigns and communications comply with regulatory guidelines and ethical norms  applicable to higher education marketing. ·       Represent the brand with integrity, transparency, and factual accuracy in all public-facing content. ·       Keep abreast of changing trends, policies, and best practices in education marketing and branding . Qualifications & Experience Educational Background·       Bachelor’s degree in Marketing, Business, Mass Communication, Management, Branding, or related fields . ·       A postgraduate degree (MBA/PGDM with Marketing/Communication specialisation) will be an added advantage. Professional Experience·       Minimum 5+ years of experience  in branding, marketing, or communications , with at least part of this experience in the education domain (university, college, ed-tech, training institute)  or closely related sectors. ·       Proven experience in leading marketing campaigns, managing digital presence, and handling multi-channel communication . ·       Prior experience in a team-leading or managerial role  is strongly preferred. Skills & CompetenciesMarketing & Strategic Skills ·       Strong understanding of brand positioning, segmentation, and messaging . ·       Hands-on familiarity with digital marketing concepts, tools, and metrics . ·       Ability to plan and execute integrated campaigns  across digital and offline mediums. Communication & Creative Skills ·       Excellent written and verbal communication skills  in English and Hindi ·       Ability to brief, review, and refine creative content (design, copy, video). ·       Strong sense of storytelling and audience-specific messaging. Leadership & Behavioural Skills ·       Strategic thinker with the ability to translate institutional goals into marketing actions . ·       Strong people management  skills – mentoring, delegation, coordination, and conflict resolution. ·       High level of ownership, initiative, and accountability . ·       Ability to thrive in a fast-paced, admission-driven environment  with tight timelines. Technical & Tool Knowledge (Preferred) ·       Understanding of tools/platforms such as Google Analytics/GA4, social media dashboards, email marketing platforms, CRM/lead management systems . ·       Comfortable working with presentations, reports, and dashboards  for leadership reviews. Key Success Indicators ·       Improved brand awareness and recall  among target audiences. ·       Increased digital engagement and reach  across key platforms. ·       Stronger lead flow and support to admission targets . ·       High-quality, consistent, and timely communications and creatives . ·       Positive feedback from leadership, admissions, and external stakeholders on branding impact. Application Process Interested candidates who meet the above criteria are invited to apply by sending their Resume/ CV  to