Content strategist

3 weeks ago

Chennai, India ProManage.biz Full time
Pro-Manage is a pioneering tech- and AI-based Marketing-as-a-Service platform developed to serve multi-location enterprise clients increase, manage, and measure digital engagement opportunities with prospects and customers, leveraging several valuable business and technology partnerships with global leaders such as Google GMB/Chat, Microsoft Bing, Meta Whats App/Instagram, Knowlarity Cloud telephony and others. Pro-Manage is a powerful and sophisticated marketing Saa S platform that has attracted highly regarded brands as its clients: DHL, Apollo Pharmacy, Lighthouse Learning, Eurokids, Go Colors, Shriram Finance, Muthoot Finance, Sterling Resorts, City Union Bank, Fed Fina, and CADD Center. Pro-Manage is developed using advanced technologies, design thinking, continuous discovery, agile development, and product management methodologies. The cross- functional Pro-Manage team uses integrated customer-centric product-led marketing and growth paradigms designed to attract and retain targeted customers, maximizing life-time value and minimizing customer acquisition efforts and costs. Pro-Manage is developed and offered by Sulekha, one of India’s largest digital business and consumer brands that has transformed local services ecosystem through an AI-based need fulfilment and monetization platform that generates millionsof qualified, parameterized service requests to local service SMBs every day in 40 cities. Pro-Manage aspires to be the dominant, industry-leading and technologically the most sophisticated marketing Saa S platform in India with 500+ enterprise customers in the next two years. Pro-Manage and Sulekha have three of the well-regarded firms as its investors: Norwest Venture Partners (Palo Alto, US), Mitsui (Tokyo),and GIC (sovereign wealth fund of Singapore).
We are looking for a Content Strategist to drive our B2 B Saa S marketing efforts. As a Content Strategist, you will be responsible for crafting compelling content that speaks directly to small /medium and large business owners across various industries who utilize Saa S solutions.
Email Marketing Journey: Develop effective B2 B email marketing strategies, including creating engaging email sequences, drip campaigns, and automated workflows to drive customer engagement and conversion.
Whats App/SMS Drip Content: Plan and execute Whats App marketing campaigns, craftingtimely and relevant drip content that keeps our audience engaged and informed. With a keen understanding of promotional, informational, and engaging tones to create impactful marketing content.
Design Coordination: Collaborate closely with design and marketing teams to ensure content alignswith brand guidelines and resonates with the B2 B Saa S audience.
Google Keyword Research: Conduct in-depth keyword research to identify high-impact keywords and optimizecontent for better search engine rankings and organicvisibility.
Market Research: Stay updated with SME industry trends and conduct research to identify content opportunities that resonate with our target audience.
Data-Driven Content : Analyze email performance reports, track key metrics, and derive insights to inform content development and optimization.
Content Planning: Collaborate with the marketing team to develop a comprehensive content calendarthat aligns with businessgoals and promotional campaigns.
Audience Persona: Understand target audience needs, pain points, and preferences to create personalised content that resonates with our customers.
Content Development : Write and produce high-quality, engaging, and informative content for various marketing channels, including blogs, website, social media, and other digital platforms.
Content Optimization: Continuously monitorand improve contentperformance through A/B testing and data analysis.
B. Tech/BE/B. Sc. graduation is preferred.
Experience: 3 to 5 years.
Must be based out of Chennai with limited travel.
No WFH and hybrid.
Opportunity to develop cutting-edge digital Saa S businessdevelopment expertise.
Develop competence in marketing, product development, customersuccess and technology.
Highly entrepreneurial and aspirational work environment that inspires and challenges.
Collaborative and fun work environment.
Learning and development programto help you develop skills.
Well-define careerpath and progression tracking.
Progressive, nurturing, and respectful work culture.
Compensation plus incentives plus stock options.

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