Content Strategist Specialist

5 days ago


Chennai, Tamil Nadu, India Virtusa Full time
Content Strategist Job Description

Virtusa is seeking a highly skilled Content Strategist to join our team. As a Content Strategist, you will be responsible for developing and implementing content strategies that drive business results.

Key Responsibilities:
  • Develop and execute content strategies that align with business objectives
  • Collaborate with cross-functional teams to create engaging content
  • Conduct keyword research and optimize content for search engines
  • Stay up-to-date with industry trends and best practices in content marketing
  • Measure and analyze content performance using metrics such as engagement and conversion rates
Requirements:
  • Bachelor's degree in marketing, communications, or related field
  • 3-5 years of experience in content strategy or a related field
  • Experience with content management systems, Adobe Experience Manager (AEM) CMS preferred
  • Knowledge of marketing automation tools, drip programs, and dynamic targeted content
  • Strong project management and analytical skills
  • Effective communication and collaboration skills
Preferred Qualifications:
  • Experience in the IT services industry
  • Understanding of CRM and inside sales processes for IT Services
  • Experience working with keyword research tools, SEO, and Google Analytics

Virtusa is an equal opportunities employer and welcomes applications from diverse candidates. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.


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