The New Indian Express | Digital Marketing Specialist

2 weeks ago

chennai, India The New Indian Express Full time

About Us


The New Indian Express Group is one of India's oldest and largest media houses, founded by the Late Shri Ramnath Goenka. The New Indian Express Group publishes Newspapers and Periodicals in the States of Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, Kerala, Orissa and the Union Territories of Puducherry, Andaman and Nicobar Islands, Yanam and Lakshadweep. It brings out its publication of newspapers and periodicals from 33 Centres. It also has Marketing Offices in Kolkata, Mumbai and New Delhi.


The Company's publications include English Dailies viz. The New Indian Express, The Morning Standard, Sunday editions, The Sunday Express, Sunday Standard and weekly edition Indulge. The Morning Standard and The Sunday Standard are published in New Delhi. The company also brings out Tamil daily Dinamani and Samakalika Malayalam Varika, a weekly magazine in Malayalam.

The group sites are .



The Company is professionally managed, with well-qualified and experienced people holding charge of different Departments. The Company's publications are popular and command a large readership.



Qualification:



The candidate should have a Master's in Business Management / Marketing / Digital Marketing



Job Profile:


  • Will be responsible for Ad Sales for Digital
  • Building leads through existing clients & New Clients
  • A self-starter with excellent presentation skills.
  • Driving revenue and sales with the development of creative initiatives
  • Developing an extensive network in the industry ( E.g. Brands)
  • Ensuring sales strategy is executed accordingly and effectively
  • Meeting and exceeding weekly and monthly activity and revenue targets.
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate




Desired Profile:



  • Must have an established network in the corporate and ad agencies
  • Strong understanding of the industry and staying updated with market trends.
  • Excellent interpersonal skills
  • Proficient in written and verbal communication skills.
  • Strong networker & and relationship builder
  • GO, Getter
  • Ability to work under high-pressure
  • Target Oriented
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement




Experience:

5 - 10 years of experience in the Ad Sales Digital media industry

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