Digital Marketing Specialist
2 weeks ago
The New Indian Express Group is one of India's oldest and largest media houses, founded by the Late Shri Ramnath Goenka. The New Indian Express Group publishes Newspapers and Periodicals in the States of Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, Kerala, Orissa and the Union Territories of Puducherry, Andaman and Nicobar Islands, Yanam and Lakshadweep. It brings out its publication of newspapers and periodicals from 33 Centres. It also has Marketing Offices in Kolkata, Mumbai and New Delhi.
The Company's publications include English Dailies viz. The New Indian Express, The Morning Standard, Sunday editions, The Sunday Express, Sunday Standard and weekly edition Indulge. The Morning Standard and The Sunday Standard are published in New Delhi. The company also brings out Tamil daily Dinamani and Samakalika Malayalam Varika, a weekly magazine in Malayalam.The group sites are .
The Company is professionally managed, with well-qualified and experienced people holding charge of different Departments. The Company's publications are popular and command a large readership.
Qualification:
The candidate should have a Master's in Business Management / Marketing / Digital Marketing
Job Profile:
Will be responsible for Ad Sales for DigitalBuilding leads through existing clients & New ClientsA self-starter with excellent presentation skills.Driving revenue and sales with the development of creative initiativesDeveloping an extensive network in the industry ( E.g. Brands)Ensuring sales strategy is executed accordingly and effectivelyMeeting and exceeding weekly and monthly activity and revenue targets.Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Desired Profile:
Must have an established network in the corporate and ad agenciesStrong understanding of the industry and staying updated with market trends.Excellent interpersonal skillsProficient in written and verbal communication skills.Strong networker & and relationship builderGO, GetterAbility to work under high-pressureTarget OrientedProven working experience in digital marketingDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurement
Experience:
5 - 10
years of experience in the
Ad Sales Digital media industry
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