Senior research executive

2 weeks ago

Chennai, India R K SWAMY Limited Full time

Job Title: Management Trainee – Traditional Media Planning Department: Media Planning (Traditional)Job Type: Full-Time, Entry-Level R K SWAMY LTD is a leading advertising/marketing/media agency known for delivering impactful, data-driven media solutions across traditional and digital channels. We're passionate about storytelling, media strategy, and making real connections between brands and audiences. We're looking for a curious, driven, and analytical individual to join our Traditional Media Planning team as a Management Trainee. As a Management Trainee in the Traditional Media Planning team, you will receive hands-on training in developing strategic media plans across TV, radio, print channels. You will work closely with experienced media planners and buyers to support campaign planning, media research, vendor coordination, and performance tracking. This is an ideal opportunity for someone looking to build a career in media planning and gain foundational experience in a fast-paced, collaborative environment. Assist in the development and execution of traditional media plans based on client objectives and target audiences. Conduct media research. Analyze media performance data and prepare campaign reports and post-buy analyses. Coordinate with media vendors for proposals, rates, and availability across TV, radio, print. Support the preparation of client presentations and internal planning documents. Maintain and update media flowcharts, budgets, and timelines. Monitor market trends and keep the team informed of new opportunities in the traditional media space. Bachelor’s degree in Marketing, Advertising, Communications, or a related field. Strong interest in media and advertising, particularly traditional platforms. Proficiency in Microsoft Excel and Power Point; familiarity with media tools is a plus.

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