HealthKart | Senior Brand Manager

5 days ago

gurgaon, India HealthKart Full time
About Healthkart:
Healthkart is India’s leading nutrition and supplement platform. Founded in March 2011 by Sameer Maheshwari, an IIT and Harvard Business School graduate, HealthKart offers a comprehensive range of products, engagement tools and expert assistance for all your wellness and fitness needs. We have three marquee nutrition brands – MuscleBlaze, HK Vitals & Gritzo - which are leaders in their respective segments and follow an omni-channel distribution strategy. We have been expanding rapidly, currently employing over 1000 people and have also served more than 10M happy customers.
Role and Responsibilities:
We are looking for someone to be a part of Gritzo – a leading online child nutrition brand in India.
As a Senior Brand Manager in Gritzo you will have the following responsibilities:
1. P&L ownership and responsibility towards achieving set topline & bottom-line numbers as per the annual plan.
2. Leading NPDs: Ideate on possible white spaces for the brand to explore and Collaborate with our R&D teams to bring the product to market, right from formulation, packaging, product pricing and launch.
3. Scale Up of Quick Commerce Channels for Gritzo: Work with the Q-Com team to build growth levers across product, sampling, comms & own the brand scale up for these platforms.
4. Category Management: Revenue Ownership for all the sub-categories within the brand. This role will oversee work on product, whitespace mapping, scale up on online channels & influencer amplification for this category in collaboration with channel teams & other support functions.
5. Design and execute user-driven growth campaigns:
· Developing a deeper understanding of customer cohorts using first party user data from D2C website & 3P data from Ecom sites.
· Work on user segmentation, engagement funnels & create hypothesis for growing these cohorts/channels.
· Using A/B testing, product user data, and market research to form growth strategies for the year.
· Understanding the end-to-end life cycle funnel and attribution metrics to form inputs to the brand team to shape marketing and messaging.
6. Cross Brand Associations/Tie-Ups: Identifying new partners, opportunities to leverage their network to grow Gritzo.
7. Create & monitor daily reports: Analyse brand performance, identify growth opportunities, and track competition. Create Daily dashboards & streamline data in collaboration with the analytics team.
Notice Period- Immediate to 30 days.
Work -Ex: 4-7 Years.
Location- Gurgaon.

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