Brand Growth Strategist
6 days ago
About HealthKart:
A pioneering nutrition and supplement platform in India, founded by Sameer Maheshwari, a Harvard Business School graduate.
Role Overview:
We are seeking a seasoned Brand Growth Strategist to join our Gritzo team.
The ideal candidate will possess 4-7 years of experience and be responsible for driving growth through product innovation, user-driven campaigns, and strategic partnerships.
We have an excellent opportunity for a Senior Brand Manager at Gritzo to lead key projects such as new product development, scale-up initiatives, and category management. The role offers a competitive salary range of $120,000 - $180,000 per annum, commensurate with experience, plus benefits.
Salary Details:
Estimated Annual Salary: ₹90 lakhs - ₹1.35 crores (approximate USD equivalent: $120,000 - $180,000)
Job Responsibilities:
P&L Ownership and Responsibility:
- Drive revenue growth and profitability by achieving set targets.
New Product Development:
- Ideate and collaborate on innovative products, from formulation to launch.
Scale Up Initiatives:
- Partner with the Q-Com team to build growth levers across channels.
Category Management:
- Oversight of sub-categories, whitespace mapping, and scale-up efforts.
User-Driven Campaigns:
- Develop deep customer understanding using first-party data and D2C insights.
- Create hypothesis-driven strategies for growth cohorts/channels.
- Inform marketing messaging through attribution metrics and end-to-end life cycle funnels.
Cross-Brand Associations:
- Identify and leverage partner networks for growth opportunities.
Daily Reports:
- Analyze brand performance, identify growth opportunities, and track competition.
Work Experience: 4-7 years
Location: Gurgaon
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