Associate Category Manager

2 days ago

Bangalore, India Smytten Full time

Company Description

Smytten is India’s largest premium discovery and trial platform where you can enjoy a specially curated, hassle-free online shopping experience.The Series-B+ company is funded by marquee investors such as Fireside ventures and Roots ventures. The company offers its 25M+ users a range of products from 1000+ consumers brands to both sample and to purchase. Smytten is relentless about innovation and building a platform that delight users and drive business success.

Where to Apply:

Roles and Responsibilities

  • Drive topline and bottom-line growth of the respective categories
  • Monitor revenue, margin and their contribution to overall business targets.
  • Regularly review category performance and present updates to senior management.
  • Identify gaps and opportunities in the category to ensure growth on a month-on-month basis.
  • Develop and implement category strategies, including pricing, product assortment, and promotional plans.
  • Benchmark category performance against competitors and industry trends.
  • Collaborate with the sourcing and procurement teams to ensure optimal stock levels and reduce inventory risks.
  • Collaborate with the Category Ops, Category Marketing, CRM and Media teams to ensure proper visibility of respective categories
  • Devise strategies to increase traffic and conversion metrics by closely monitoring all category funnels.
  • Analyse customer behaviour, market trends, and feedback to sharpen the category strategy.
  • Utilise data to identify consumer preferences and ensure the category meets evolving customer needs.
  • Develop pricing strategies to drive volume, optimise margins, and maintain competitive positioning.
  • Partner with sales, marketing, supply chain, and finance teams to align on category goals and execution plans.
  • Generate and analyse weekly, monthly, and quarterly reports to track category performance.

Qualifications

  • Category Management and Analytical Skills
  • Vendor negotiation expertise
  • Media understanding and campaign management
  • Category planning and Sales experience
  • Strong quantitative and qualitative analytical abilities
  • Excellent communication and interpersonal skills
  • Detail-oriented with a focus on data-driven decision-making
  • Bachelor's degree in Business Administration, Marketing, or related field
  • Experience in e-commerce or retail industry is a plus

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