Category Manager

3 days ago

Bangalore, India redBus Full time

Primo

Primo's tagline, "Best in class bus travel," perfectly captures its essence. Primo is a branded bus service that promises a highly rated travel experience. These services are carefully curated from the top-rated options available on redBus. Customers are assured of safe, comfortable, and hassle-free journeys when traveling on Primo buses.

Role

As the Category Manager for Primo , you will oversee and optimize all aspects of the Primo category, ensuring its growth, profitability, and market leadership. Your role will involve strategic planning, supplier management, product development, and marketing initiatives tailored to elevate the Primo brand and drive consumer preference.

Key Responsibilities

  • Enhance Revenue Generation : Spearhead monetization strategies to maximize the revenue potential of the Primo category.
  • Strategic Collaborations : Partner with internal teams to drive growth and enhance consumer preference for the Primo brand, strengthening its market position.
  • Product and Customer Experience Enhancements : Implement initiatives to expand market share, reduce return rates, and build brand loyalty for Primo.
  • Marketing and Brand Development : Lead marketing efforts to increase consumer awareness and improve the market perception of Primo.
  • Value Articulation and Operator Engagement : Develop and implement programs to enhance the perceived value of Primo and foster strong operator relationships.
  • Leadership in Market and Category Expansion : Drive special projects to establish Primo as a category leader and expand its market presence.
  • Competitive and Market Analysis : Conduct thorough analyses of market trends, competitor actions, and customer feedback to identify opportunities for differentiation and continual category enhancement.

Qualifications

  • Relevant Industry Experience : Significant experience in category management, product development, or business development within the logistics, travel, hospitality, or e-commerce sectors.
  • Industry Knowledge : In-depth understanding of market dynamics, consumer behavior, and the competitive environment in the travel and transportation industry.
  • Analytical and Strategic Skills : Exceptional analytical abilities and strategic thinking to turn insights into effective, actionable plans.
  • Communication and Influence : Strong communication skills with the ability to influence stakeholders across organizational levels.
  • Results-Driven Approach : Proven track record of achieving measurable business results and fostering continuous improvement.
  • Educational Background : MBA from a top-tier institution.

Experience Requirement

  • Professional Experience : 3 to 5 years of relevant professional experience.

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