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Profile HR Consultants Pvt Ltd | Digital Marketing Head

1 week ago


kolkata, India Profile HR Consultants Pvt Ltd Full time

CLIENT: Leading manufacturer and marketer of apparels, provides men, women, and kids apparels, and accessories including ethnic wedding, indo-western, and bridal collections, serving customers world wide.


Key Responsibilities:


  • Lead the digital marketing efforts and drive growth across the online channels.
  • Create and implement a robust digital marketing strategy that aligns with the company’s overall business goals.
  • Engage in continuous market research to uncover emerging trends and consumer insights that will guide our strategic initiatives.
  • Cultivate a high-performing digital marketing team, fostering a culture that prioritizes creativity and accountability.
  • Campaign Management- planning, execution, and optimization of integrated digital marketing campaigns across multiple channels, such as SEO, SEM, social media, and email.
  • Establish effective tracking and analytics systems to evaluate campaign performance and return on investment (ROI).
  • Track and analyze performance metrics to gauge the effectiveness of digital marketing efforts. Leverage advanced analytics tools to produce detailed reports that offer actionable insights for future marketing campaigns.


Incumbent Profile:


  • MBA, 8 years experience in digital marketing apparel and fashion with a minimum of 3 years in a leadership role with a retail brand.
  • Proven track record of successfully managing large-scale digital marketing campaigns.
  • Strong understanding of SEO, SEM, PPC, social media, email marketing, and content marketing.
  • Excellent analytical skills and experience with data-driven decision-making


Annual Compensation: 35-45 LPA


Queries:-

Anoop Sinha, Director- PROFILE HR CONSULTANTS PVT LTD

Cell-9773520069