Social media executive
1 month ago
Job Title: Social Media Executive Responsibilities: Train and manage a team of social media specialists to ensure optimal performance.
Create sharp, memorable, and action-oriented written content that drives engagement.
Collaborate with videographers and multimedia designers to produce engaging, visually appealing posts.
Optimize content for distribution across various social media platforms.
Schedule posts for release at optimal times to maximize reach and engagement.
Monitor user engagement and feedback on posts, responding where necessary and adjusting strategy as needed.
Analyze the performance of social media content and provide regular reports on metrics and outcomes.
Ensure the secure maintenance of all social media account login credentials.
Stay up-to-date with changes and updates to key social media platforms and tools.
Explore and evaluate new social media platforms for potential strategic use.
Requirements: Bachelor’s degree in Marketing, Communication Studies, Journalism, Creative Writing, or a related field.
Proven experience as a Social Media Executive or in a similar role.
Extensive knowledge of major social media platforms and a deep understanding of their algorithms.
Proficiency with Hootsuite and its integrations for managing multiple accounts.
Strong knowledge of paid advertising processes across social platforms.
Excellent ability to write authoritative, persuasive, and engaging content.
Flexible writing style adaptable to different platforms and audiences.
Familiarity with engagement metrics and the ability to draw actionable insights from them.
Creative thinker with a passion for exploring new ideas and trends.
Willingness to work occasional overtime to accommodate different time zones.
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