Associate Manager II- Social Media Copywriter
2 days ago
This role offers an exciting opportunity to shape and elevate brand communication by crafting compelling narratives that resonate with customers. It sits at the intersection of creativity and strategy, contributing directly to the digital customer experience while aligning with broader business goals. Ideal for someone passionate about storytelling and brand voice, the role is central to driving impactful content across multiple touchpoints in a fast-paced, collaborative environment.
Thoroughly understand copywriting briefs to accurately grasp project requirements. Craft, edit, and meticulously proofread captivating content that captures attention, all while maintaining a distinctive voice.
Transform intricate insights into straightforward and captivating communication that resonates. Content Planning: Develop a comprehensive content calendar designed for seamless implementation across various channels. Deliverables Management: Successfully create and deliver promotional and seasonal assets, catering to multiple verticals. These assets should effectively communicate our message and values.
This approach will help enhance digital Customer Experience (CX) across our app and website, contributing to iterative improvements.
Consistency Advocate: Uphold a consistent experience across all published content. Data-Driven Insights: Employ data from diverse channels to identify key engagement points and extract valuable insights. These insights will guide strategic decisions and content optimizations.
Partner seamlessly with external agencies to guarantee timely deliverable s of content and creatives. 4–7 years of experience as a social media copywriter/content writer in a consumer-focused business or agency background.
~ Expertise in crafting engaging, platform-specific content for Instagram, YouTube, Twitter, and LinkedIn.
~ Analytical mindset to track content performance, refine strategies, and deliver measurable engagement and growth.
~ Up-to-date with social media trends, pop culture, and moment marketing, with the ability to evaluate and expand platform strategies as needed.
~ Experience collaborating on multi-channel campaigns with cross-functional teams.
~ Strong interpersonal, management, and stakeholder-handling skills, with a strong bias for action.
Experience in creating financial content is a plus but not mandatory.
Graduate or postgraduate in any discipline.
Comfortable being the face and presenter in videos, with the ability to communicate complex ideas effectively and engagingly.
We are shaping the future of financial services for a billion Indians through products that are simple, accessible, and affordable. From Personal & Home Loans to
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