Social Media Copywriter

About PhonePe Group PhonePe is India s leading digital payments company with 50 crore 500 Million registered users and 3 7 crore 37 Million merchants covering over 99 of the postal codes across India On the back of its leadership in digital payments PhonePe has expanded into financial services Insurance Mutual Funds Stock Broking and Lending as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India s first localized App Store The PhonePe Group is a portfolio of businesses aligned with the company s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services CultureAt PhonePe we take extra care to make sure you give your best at work Everyday And creating the right environment for you is just one of the things we do We empower people and trust them to do the right thing Here you own your work from start to finish right from day one Being enthusiastic about tech is a big part of being at PhonePe If you like building technology that impacts millions ideating with some of the best minds in the country and executing on your dreams with purpose and speed join us JOB DESCRIPTIONJob Title Social Media Copywriter - Storytelling Specialist Experience Required 3-4 years Location BangaloreAbout Us Share Market by PhonePe is a fast-growing stockbroking company passionate about empowering individuals to achieve financial freedom By leveraging the power of storytelling we aim to make investing relatable accessible and engaging for our audience We re looking for a Social Media Copywriter who can craft compelling narratives tailored for platforms like Instagram YouTube Twitter LinkedIn and WhatsApp capturing the attention of the next generation of investors Key Responsibilities xefx82xb7 Create platform-specific content Write engaging content captions scripts tweets and WhatsApp copy optimized for maximum impact on Instagram YouTube Twitter and WhatsApp xefx82xb7 Tell stories that resonate Simplify complex financial concepts through relatable and creative storytelling that connects emotionally with our audience xefx82xb7 Develop impactful campaigns Work with the marketing and creative teams to ideate and execute social media campaigns that spark conversation and build brand trust xefx82xb7 Mastery in short form content Craft compelling short form content for platforms like Instagram Twitter WhatsApp which will break the monotony of finance content being boring xefx82xb7 Stay on top of trends Monitor social media trends hashtags and platform updates to ensure our content stays relevant and engaging xefx82xb7 Leverage WhatsApp for engagement Create concise actionable and community-oriented messages tailored to WhatsApp s unique communication style xefx82xb7 Analyze and optimize Use analytics to track performance iterate on content and deliver measurable improvements in engagement and growth Who You Are xefx82xb7 A social storyteller You excel at crafting content that s visually aligned and emotionally engaging tailored to each platform s unique audience xefx82xb7 Creative first You have a vision for a creative output Finance knowledge is great to have but not a must have xefx82xb7 Quick on your feet You can spot trends early and adapt storytelling strategies to ride the wave xefx82xb7 Audience-first mindset You understand the nuances of different platforms and can adjust tone and style to meet audience expectations Qualifications xefx82xb7 3-4 years of experience in social media copywriting with a proven track record of creating content for Instagram Twitter and WhatsApp xefx82xb7 A portfolio showcasing your ability to craft platform-specific engaging and results-driven content xefx82xb7 Familiarity with creating captions tweets and short-form content xefx82xb7 Experience using social media analytics tools to measure performance and refine strategies What We Offer xefx82xb7 The opportunity to shape the social media voice of a brand revolutionizing investing xefx82xb7 A dynamic collaborative work environment that values creativity and innovation xefx82xb7 Competitive salary and benefits package xefx82xb7 The chance to grow your expertise in both social media storytelling and the finance industry PhonePe Full Time Employee Benefits Not applicable for Intern or Contract Roles Insurance Benefits - Medical Insurance Critical Illness Insurance Accidental Insurance Life Insurance Wellness Program - Employee Assistance Program Onsite Medical Center Emergency Support System Parental Support - Maternity Benefit Paternity Benefit Program Adoption Assistance Program Day-care Support Program Mobility Benefits - Relocation benefits Transfer Support Policy Travel Policy Retirement Benefits - Employee PF Contribution Flexible PF Contribution Gratuity NPS Leave Encashment Other Benefits - Higher Education Assistance Car Lease Salary Advance Policy Working at PhonePe is a rewarding experience Great people a work environment that thrives on creativity the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us Read more about PhonePe