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Performance Marketing Specialist
2 weeks ago
Performance Marketing Specialist – On-Site in Gurugram (Work From Office Only)Location: Gurugram, India (Strictly On-Site)Employment Type: Full-TimeCompany DescriptionXO Bestie is a vibrant social marketplace connecting customers, service providers, businesses, and creators in the fashion and beauty space. We empower users to discover curated brands and services while helping entrepreneurs scale with the right tools, visibility, and support.Role DescriptionWe are looking for a Performance Marketing Specialist to join our team and drive measurable growth across digital channels. The role will focus on planning, executing, and optimizing high-performance campaigns across Google Ads and Meta Ads to accelerate both customer acquisition and retention.You’ll be responsible for budget management, targeting, A/B testing, retargeting, and mapping complete user journeys. Experience in e-commerce marketing and app marketing (with tools like Clevertap or similar) is a must. Strong technical skills in pixel setup, GTM/Gtag , and campaign tracking are essential.You’ll collaborate closely with sales, design, and product teams to launch unified campaigns that deliver strong ROI and long-term impact.Paid Advertising & Campaign ManagementPlan, execute, and optimize campaigns across Google Ads and Meta Ads (Facebook/Instagram) .Manage budgets, targeting, and A/B testing to maximize ROI.Analyze campaign data and prepare reports with actionable insights.Map and optimize user journeys — from acquisition to retention.Set up pixels, GTM/Gtag for accurate tracking.Run high-performing campaigns for e-commerce, including product listings on Google and Facebook.Execute app marketing campaigns with tools like Clevertap (or similar).Run in-app marketing and retargeting campaigns to engage inactive users.Manage remarketing funnels to boost conversions.App Marketing via push notifications to boost engagement and conversions.Cross-Functional CollaborationPartner with sales, design, and product teams to launch unified and high-impact campaigns.Preferred SkillsHands-on experience with HotJar or similar tools to understand user behavior and optimize funnels.Must Haves3-7 years of experience in paid marketing or performance marketing roles.Hands-on experience in conversion tracking, campaign setup, and optimization across ad platforms.Strong knowledge of Google Analytics .Proven experience working in the e-commerce industry .Experience in product listing ads for Google and Facebook.Ability to analyze data, identify trends, and optimize campaigns for growth.App Marketing experience via push notifications is a must.
