Retention marketing specialist

4 days ago

Noida, India Sotrue Full time

Job DescriptionBrand: SotrueLocation: Sector 6, Noida (In-Office)Role: Retention Marketing SpecialistAbout Us:Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles.Built for the women of Bharat who want glow they can trust, Sotrue blends high-performance formulas, inclusive shades, and relatable storytelling to make beauty simple and accessible.With strong presence across D2 C, marketplaces, and quick commerce, we’re scaling fast — on track to reach ₹100 Cr ARR by 2026.Our leadership team includes professionals from Bain & Co. and KPMG.Role Overview:We’re looking for a Retention Marketing Specialist to own and scale Sotrue’s lifecycle marketing initiatives across Whats App, Email, and SMS. The ideal candidate is both creative and analytical — capable of designing campaigns that boost engagement, repeat purchases, and overall Customer Lifetime Value (LTV).Key Responsibilities:- Build and execute retention campaigns across Whats App, Email & SMS.- Develop personalized customer journeys and segmentation strategies.- Analyse customer cohorts to uncover reactivation & upsell opportunities.- Track & optimise key metrics — repeat rate, CTR, open rate, ROAS, LTV.- Collaborate with brand & creative teams for impactful communication.- Experiment with fresh, data-backed retention ideas beyond standard playbooks.Qualifications:- 1-2 years of experience in retention or CRM marketing, preferably in D2 C, beauty, or personal care.- Strong copywriting instinct and understanding of consumer psychology.- Hands-on with CRM tools (e.g., Web Engage, Klaviyo, Lime Chat, Kwikchat (Gokwik) ).- Analytical mindset; familiarity with LTV, CAC, ROAS metrics.- Professional, punctual, and accountable — thrives in a fast-paced startup.Why Join Sotrue:- Lead retention for one of India’s fastest-growing beauty brands.- Direct collaboration with a high-caliber leadership team.- Ownership of strategy + execution in a high-impact role.- Fast-track growth in the booming D2 C personal care space.- Creative, dynamic, and ambitious culture with competitive pay & perks.

  • Retention Marketing Specialist

    1 week ago

    Noida, India Sotrue Full time

    Job Description Brand: Sotrue Location: Sector 6, Noida (In-Office) Role: Retention Marketing Specialist About Us: Sotrue is India’s first glow-first beauty brand , reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles. Built for the women of...

  • Retention Marketing Specialist

    7 days ago

    Noida, India Sotrue Full time

    Job Description Brand: Sotrue Location: Sector 6, Noida (In-Office) Role: Retention Marketing Specialist About Us: Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles. Built for the women of...

  • Retention Marketing Specialist

    7 days ago

    Noida, India Sotrue Full time

    Job Description Brand: Sotrue Location: Sector 6, Noida (In-Office) Role: Retention Marketing Specialist About Us: Sotrue is India’s first glow-first beauty brand , reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles. Built for the women of...

  • Retention Marketing Specialist

    3 weeks ago

    Noida, India Winzera Pvt. Ltd. Full time

    Retention Marketing Manager(Adjustable: Executive / Specialist based on experience)Location: NoidaDepartment: MarketingReports to: Head of Marketing / Growth HeadJob Objective:Drive customer retention and repeat purchasesIncrease customer lifetime value (CLTV)Execute personalized lifecycle marketing campaigns across channelsKey Responsibilities:Hold over...

  • Retention Marketing Specialist

    4 days ago

    Noida, India Sotrue Full time

    Job DescriptionBrand: SotrueLocation: Sector 6, Noida (In-Office)Role: Retention Marketing SpecialistAbout Us:Sotrue is India’s first glow-first beauty brand , reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles.Built for the women of...

  • Retention Marketing Specialist

    1 week ago

    Noida, India Sotrue Full time

    Job DescriptionBrand: SotrueLocation: Sector 6, Noida (In-Office)Role: Retention Marketing SpecialistAbout Us:Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles.Built for the women of Bharat who...

  • Retention Marketing Specialist

    7 days ago

    Noida, India Sotrue Full time

    Job DescriptionBrand: SotrueLocation: Sector 6, Noida (In-Office)Role: Retention Marketing SpecialistAbout Us:Sotrue is India’s first glow-first beauty brand , reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles.Built for the women of...

  • Retention Marketing Specialist

    1 week ago

    Noida, India Sotrue Full time

    Job DescriptionBrand: SotrueLocation: Sector 6, Noida (In-Office)Role: Retention Marketing SpecialistAbout Us:Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles.Built for the women of Bharat who...

  • Retention Marketing Specialist

    1 week ago

    Noida, India Sotrue Full time

    Job DescriptionBrand: SotrueLocation: Sector 6, Noida (In-Office)Role: Retention Marketing SpecialistAbout Us:Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles.Built for the women of Bharat who...

  • Retention Marketing Specialist

    1 week ago

    Noida, India Sotrue Full time

    Job DescriptionBrand: SotrueLocation: Sector 6, Noida (In-Office)Role: Retention Marketing SpecialistAbout Us:Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles.Built for the women of Bharat who...