Retention Marketing Specialist

7 days ago

Noida, India Sotrue Full time

Job Description Brand: Sotrue Location: Sector 6, Noida (In-Office) Role: Retention Marketing Specialist About Us: Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles. Built for the women of Bharat who want glow they can trust, Sotrue blends high-performance formulas, inclusive shades, and relatable storytelling to make beauty simple and accessible. With strong presence across D2C, marketplaces, and quick commerce, we’re scaling fast — on track to reach ₹100 Cr ARR by 2026. Our leadership team includes professionals from Bain & Co. and KPMG. Role Overview: We’re looking for a Retention Marketing Specialist to own and scale Sotrue’s lifecycle marketing initiatives across WhatsApp, Email, and SMS. The ideal candidate is both creative and analytical — capable of designing campaigns that boost engagement, repeat purchases, and overall Customer Lifetime Value (LTV). Key Responsibilities: - Build and execute retention campaigns across WhatsApp, Email & SMS. - Develop personalized customer journeys and segmentation strategies. - Analyse customer cohorts to uncover reactivation & upsell opportunities. - Track & optimise key metrics — repeat rate, CTR, open rate, ROAS, LTV. - Collaborate with brand & creative teams for impactful communication. - Experiment with fresh, data-backed retention ideas beyond standard playbooks. Qualifications: - 1-2 years of experience in retention or CRM marketing, preferably in D2C, beauty, or personal care. - Strong copywriting instinct and understanding of consumer psychology. - Hands-on with CRM tools (e.g., WebEngage, Klaviyo, LimeChat, Kwikchat (Gokwik) ). - Analytical mindset; familiarity with LTV, CAC, ROAS metrics. - Professional, punctual, and accountable — thrives in a fast-paced startup. Why Join Sotrue: - Lead retention for one of India’s fastest-growing beauty brands. - Direct collaboration with a high-caliber leadership team. - Ownership of strategy + execution in a high-impact role. - Fast-track growth in the booming D2C personal care space. - Creative, dynamic, and ambitious culture with competitive pay & perks.

  • Retention Marketing Specialist

    7 days ago

    Noida, India Sotrue Full time

    Job Description Brand: Sotrue Location: Sector 6, Noida (In-Office) Role: Retention Marketing Specialist About Us: Sotrue is India’s first glow-first beauty brand , reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles. Built for the women of...

  • Retention Marketing Specialist

    1 week ago

    Noida, India Sotrue Full time

    Job Description Brand: Sotrue Location: Sector 6, Noida (In-Office) Role: Retention Marketing Specialist About Us: Sotrue is India’s first glow-first beauty brand , reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles. Built for the women of...

  • Retention Marketing Specialist

    3 weeks ago

    Noida, India Winzera Pvt. Ltd. Full time

    Retention Marketing Manager(Adjustable: Executive / Specialist based on experience)Location: NoidaDepartment: MarketingReports to: Head of Marketing / Growth HeadJob Objective:Drive customer retention and repeat purchasesIncrease customer lifetime value (CLTV)Execute personalized lifecycle marketing campaigns across channelsKey Responsibilities:Hold over...

  • Retention Marketing Specialist

    4 days ago

    Noida, India Sotrue Full time

    Job DescriptionBrand: SotrueLocation: Sector 6, Noida (In-Office)Role: Retention Marketing SpecialistAbout Us:Sotrue is India’s first glow-first beauty brand , reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles.Built for the women of...

  • Retention Marketing Specialist

    1 week ago

    Noida, India Sotrue Full time

    Job DescriptionBrand: SotrueLocation: Sector 6, Noida (In-Office)Role: Retention Marketing SpecialistAbout Us:Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles.Built for the women of Bharat who...

  • Retention Marketing Specialist

    1 week ago

    Noida, India Sotrue Full time

    Job DescriptionBrand: SotrueLocation: Sector 6, Noida (In-Office)Role: Retention Marketing SpecialistAbout Us:Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles.Built for the women of Bharat who...

  • Retention Marketing Specialist

    1 week ago

    Noida, India Sotrue Full time

    Job DescriptionBrand: SotrueLocation: Sector 6, Noida (In-Office)Role: Retention Marketing SpecialistAbout Us:Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles.Built for the women of Bharat who...

  • Retention Marketing Specialist

    7 days ago

    Noida, India Sotrue Full time

    Job DescriptionBrand: SotrueLocation: Sector 6, Noida (In-Office)Role: Retention Marketing SpecialistAbout Us:Sotrue is India’s first glow-first beauty brand , reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles.Built for the women of...

  • Retention marketing specialist

    4 days ago

    Noida, India Sotrue Full time

    Job DescriptionBrand: SotrueLocation: Sector 6, Noida (In-Office)Role: Retention Marketing SpecialistAbout Us:Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles.Built for the women of Bharat who...

  • Retention Marketing Specialist

    1 week ago

    Noida, India Sotrue Full time

    Job DescriptionBrand: SotrueLocation: Sector 6, Noida (In-Office)Role: Retention Marketing SpecialistAbout Us:Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles.Built for the women of Bharat who...