Head of Sales
4 weeks ago
Role Summary:
The incumbent is responsible for achievement of sales targets for the assigned region through sales planning, lead generation, channel partner management, promotion planning and customer negotiations. The position is for ensuring implementation of region's marketing campaigns for generating leads for projects in the region.
Education Qualification & Experience – Master Degree with 15 to 20+ years of experience in sales in real estate industry.
Role Specifications:
1. Budgeting / regional AOP
- Provides inputs for AOP by providing inputs on sales performance, manpower requirements, market competition and oversees marketing budget, brokers commission, sales projection etc.
- Monitors marketing budget to ensure activities are within budget
- Provides BD team with inputs on product pricing and marketing budget for new deals
2. Sales Planning and Strategy
- Creates and recommends a sales strategy for achievement of assigned sales targets e.g launch plan for new project
- Assigns sales targets to team
- Tracks the Sales Inventory
- Interacts with customers for sales closure and final negotiations
- Establishes relationship and tie ups with banks for loan disbursement, interest rates and leads
3. Marketing Promotions Planning
- Evaluates and recommends marketing plan for local marketing campaigns e.g print ad/ outdoor displays/ participation in property exhibitions, road shows / online marketing etc
- Drives approval of marketing plans with HO Marketing
- Gives inputs on marketing campaign.
- Reviews project related content for creatives and drive approval with Management.
- Ensures availability of creatives on time from the marketing team
- Monitors the effectiveness of the marketing campaigns
4. Market Research
- Identify external agencies to conduct market research for a prospective deal, assess market potential
- Reviews survey methodology
- Coordinates with external Market Research agency to conduct market survey:
- Macro level market research, SWOT analysis, prevailing prices, competition projects
- Micro level research covering consumer study, consumer profiling , focus group discussions
- Validates research reports given by BD and provides regional inputs
5. Product Development - Recommends product design and product mix (number of bedrooms, balcony, facilities requirements etc.) at design stage
6. Channel Partner Network / corporate sales set up and management
- Defines process and guidelines for creation and management of channel partner / corporate sales
- Shortlists potential channel partner according to company criteria
- Communicates company terms and conditions
- Monitors channel partners for lead generation and conversion
- Supports Channel Partners for post sales customer service
7. Lead Generation
- Plans with team members to generate and manage leads
- Monitors lead assignment, categorization and lead management as per guidelines
- Ensures updation of leads database
8. Customer Relationship Management
- Addresses escalated customer related issues - complaints, queries
- Forwards customer complaints to relevant functions and follow up for resolution
9. Position Specifications:
Functional/ Technical competencies -
- Handling Scale
- Market Knowledge
- Product understanding,
- Customer understanding
- Business acumen
- Sales Promotions
- Channel partner management
- Market research tools
10. Leading Others
- Team Leading: Creating high performance team, Adaptive, Motivator
- Developing Others: Nurtures Talent, feedback, Mentoring
- Fostering Collaboration: Collaborations and Building Bridges with the Channel Partners and the Customers.
About NBR Group:
NBR are in the real estate sector for more than 25 years in the plotted development and we are now exploring into construction of the luxurious high-rise residential Apartments in the upcoming project comprising around 10Acres, off Sarjapura Road, Bangalore.
We have earned the distinction of being Asia One’s greatest Leaders for the year 2024. We have been awarded by the Economic Times as the “ Trusted and Innovative Developer of the year 2024”.
We have been awarded as Asia One’s greatest Brands for the year 2024.
We are also deeply committed in recognising and valuing our teams with the philosophy of innovation, sustainability and excellence to the real estate industry.
Email ID:
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