Softobiz | Senior Performance Marketer | hyderabad
2 weeks ago
Job Description: Senior Performance Marketer
Location : Hyderabad
Experience : 5-7 years
Industry : B2B IT Services (Australia & USA Markets)
Employment Type : Full-Time
About Us :
We are a leading IT Solutions company, providing innovative and scalable solutions to businesses across Australia and the USA. We are looking for a highly motivated and results-driven Performance Marketing Manager with a strong background in both organic and inorganic marketing strategies, specifically in SEO, paid ads, email campaigns, ABM, and lead generation for B2B companies.
Role Overview:
As a Performance Marketing Manager, you will be responsible for driving inbound lead generation efforts through both organic and paid channels, alongside managing targeted email marketing campaigns and executing Account-Based Marketing (ABM) strategies. You will leverage your expertise in SEO, Google Ads, LinkedIn Ads, email marketing, retargeting, and ABM tactics to generate high-quality leads for our B2B IT business. This role requires someone with proven experience in implementing and optimizing performance marketing campaigns for the IT sector, specifically in the Australian and US markets.
Key Responsibilities:
Lead Generation Strategy :
- Develop and execute comprehensive lead generation strategies across multiple digital channels to drive high-quality inbound leads.
SEO & Organic Marketing :
- Oversee and optimize the SEO strategy, including keyword research, on-page optimization, content development, and backlink building.
- Monitor organic performance and create content strategies to improve search rankings and generate inbound leads.
Paid Advertising :
- Manage Google Ads (Search & Display), LinkedIn Ads, and other paid media campaigns to generate leads.
- Plan and execute retargeting campaigns to nurture leads and increase conversion rates.
- Implement A/B testing on ads, landing pages, and creatives to continuously improve campaign performance.
Email Marketing Campaigns :
- Design, execute, and optimize email marketing campaigns aimed at lead generation, nurturing, and customer retention.
- Develop segmented email lists, create engaging email copy, and use automation tools to send personalized, targeted emails to prospective clients.
- Track and analyze email campaign performance (open rates, click-through rates, conversion rates), and refine strategies based on results.
Account-Based Marketing (ABM) :
- Develop and execute ABM campaigns targeted at high-value accounts within the B2B IT space.
- Collaborate with sales and account teams to identify target accounts and build tailored marketing strategies.
- Use data-driven insights to craft personalized messaging, content, and offers for key accounts.
- Optimize ABM campaigns using tools like LinkedIn Ads, Google Ads, and email to engage decision-makers at target accounts.
Campaign Optimization :
- Continuously analyze, track, and optimize campaign performance across all channels to ensure maximum ROI.
- Use data to make informed decisions about budget allocation, audience targeting, ad creatives, and messaging.
Performance Tools & Platforms :
- Leverage tools like Google Analytics, SEMrush, HubSpot, Pardot, Marketo, Clearbit, Leadfeeder, Albacross, VisitorQueue, Hotjar and others to track, report, and optimize campaign performance.
- Ensure data integrity and manage reporting processes to keep stakeholders updated with key performance insights.
Collaboration & Reporting :
- Work closely with the sales, product, and content teams to ensure alignment on lead quality, lead nurturing, and follow-up strategies.
- Prepare and present detailed reports on lead generation, campaign performance, and KPIs, along with actionable insights for improvement.
Key Qualifications:
Experience :
- 5-7 years of hands-on experience in performance marketing with a proven track record in organic (SEO) and inorganic (PPC, LinkedIn Ads, Retargeting) lead generation.
- Significant experience with B2B IT companies, ideally within the Australian and US markets.
- Expertise in driving high-quality inbound leads and managing lead flow through Ads, email marketing, ABM, and other digital channels.
Skills & Expertise :
- Strong SEO knowledge and expertise in keyword research, on-page and off-page SEO strategies.
- Proficient in managing Google Ads (Search & Display), LinkedIn Ads, retargeting campaigns, and paid media optimization.
- Hands-on experience with email marketing tools (e.g., HubSpot, Mailchimp, Pardot, Marketo) to create and execute automated campaigns.
- Familiarity with ABM campaigns and tools to drive personalized marketing efforts.
- Strong analytical skills with the ability to interpret data and adjust strategies to maximize lead conversion and ROI.
Knowledge of Latest Trends :
- Ability to stay current with the latest performance marketing trends, including SEO algorithm updates, advancements in paid media strategies, and best practices for ABM and email marketing.
Strategic Thinking :
- Strong strategic mindset to develop long-term goals while driving tactical execution of daily performance marketing activities.
Communication :
- Excellent communication skills with the ability to work cross-functionally and present campaign performance and insights to senior stakeholders.
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