Archroma | Regional Marketing Head

2 weeks ago

mumbai, India Archroma Full time

Key Responsibilities:

  • Serve as the marketing lead for the region, liaising between region business team and global marketing and ensuring relevant messages are adapted for the region.
  • Determine research needs to inform decision-making in market positioning and go-to market plans for the region.
  • Partner with South Asia BD, VP Marketing & Sustainability, and other stakeholders to develop annual marketing plan and calendar aligned with PT and region growth strategy, incorporating new product launches and key sustainability messaging.
  • Support & develop thought leadership strategy that establishes PT as a credible leader in our industry in the region and aligns with total business thought leadership strategy.


Critical Success Factors:

  • Alignment with Archroma’s culture
  • Demonstrated ability to work in a fast-paced, dynamic environment, managing multiple projects at a time.
  • Results-oriented, with a very strong drive and work ethic and commitment to excellence.
  • Strong communication skills internally as well as externally
  • Strong entrepreneurial thinking
  • A creative, yet pragmatic problem solver; methodical and hands-on as well as detail oriented.
  • Ability to work in a geographically diverse and dispersed reporting structure.


Skills and Experience:

  • Minimum of 7 years marketing experience with at least 5 years leading marketing teams or commensurate experience.
  • Bachelor’s degree in marketing or related discipline, MBA preferred.
  • Proven track record of success in marketing, preferably within the chemicals or packaging industry.
  • Experience launching new products and driving demand for such via integrated marketing campaigns.
  • Proven ability to create strongly differentiated product and solutions positioning and messaging and deploying such to target/prospective customers.
  • Digital marketing and demand generation experience.
  • Excellent verbal communication, presentation skills, and writing proficiency are mandatory, with a knack for presenting complex concepts in a simple and easy -to understand manner.
  • Experience establishing and/or reporting marketing KPIs and analyzing performance against target.
  • Self-motivated, driven and passionate about winning.
  • Willingness to “roll up your sleeves” and do the work required for success.
  • Demonstrated ability to earn the trust and confidence of customers, peers, partners, and employees and represent the Company with professionalism, integrity, and quality.


Preferred Skills:

  • Understanding of packaging value chain.
  • Strong business & financial acumen

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