Regional Marketing Head

2 weeks ago

mumbai, India Archroma Full time
Key Responsibilities:
Serve as the marketing lead for the region, liaising between region business team and global marketing and ensuring relevant messages are adapted for the region.
Determine research needs to inform decision-making in market positioning and go-to market plans for the region.
Partner with South Asia BD, VP Marketing & Sustainability, and other stakeholders to develop annual marketing plan and calendar aligned with PT and region growth strategy, incorporating new product launches and key sustainability messaging.
Support & develop thought leadership strategy that establishes PT as a credible leader in our industry in the region and aligns with total business thought leadership strategy.
Critical Success Factors:
Alignment with Archroma’s culture
Demonstrated ability to work in a fast-paced, dynamic environment, managing multiple projects at a time.
Results-oriented, with a very strong drive and work ethic and commitment to excellence.
Strong communication skills internally as well as externally
Strong entrepreneurial thinking
A creative, yet pragmatic problem solver; methodical and hands-on as well as detail oriented.
Ability to work in a geographically diverse and dispersed reporting structure.
Skills and Experience:
Minimum of 7 years marketing experience with at least 5 years leading marketing teams or commensurate experience.
Bachelor’s degree in marketing or related discipline, MBA preferred.
Proven track record of success in marketing, preferably within the chemicals or packaging industry.
Experience launching new products and driving demand for such via integrated marketing campaigns.
Proven ability to create strongly differentiated product and solutions positioning and messaging and deploying such to target/prospective customers.
Digital marketing and demand generation experience.
Excellent verbal communication, presentation skills, and writing proficiency are mandatory, with a knack for presenting complex concepts in a simple and easy -to understand manner.
Experience establishing and/or reporting marketing KPIs and analyzing performance against target.
Self-motivated, driven and passionate about winning.
Willingness to “roll up your sleeves” and do the work required for success.
Demonstrated ability to earn the trust and confidence of customers, peers, partners, and employees and represent the Company with professionalism, integrity, and quality.
Preferred Skills:
Understanding of packaging value chain.
Strong business & financial acumen

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