Pay-Per-Click Specialist

2 days ago

Kerala, India Initial Ads Full time € 8,000 - € 12,000

Growth: Salary increase after a few months based on performance; additional earning potential for handling more clients At Initial Ads, we specialize in high-performance paid advertising across Google, Meta, LinkedIn, Pinterest, and Bing. We build growth frameworks with strategic intent and deep data analysis, from audience targeting to conversion tracking. This is a full-time remote role for a PPC Specialist (Google Ads & Meta Ads). The PPC Specialist will manage ad accounts, build and optimize campaigns, analyze performance data, and develop strategies to improve key metrics. Day-to-day tasks include researching keywords, configuring tracking, writing ad copy, setting up targeting parameters, and reporting on campaign performance. The specialist will also collaborate with other team members to ensure alignment on marketing goals. Plan, launch, and optimize campaigns across Google Ads & Meta Ads Manage all key campaign types (Search, Performance Max, Shopping, Display, Video, Remarketing) Handle multiple clients (local and international) with different goals/KPIs Set up conversion tracking using Google Tag Manager (GTM) or direct site backend Work with Google Merchant Center for e-commerce clients Keep learning—PPC is changing daily, so adaptability is key Google Ads & Meta Ads – hands-on campaign management experience ~ Google Merchant Center – knowledge of product feed setup and troubleshooting ~ Ability to perform competitor ad research and translate into creative ideas ~ Experience preparing ad copy & creative briefs ~ Comfortable working with local and international client ~ Open to continuous learning as PPC platforms evolve ~8 hours/day availability with time tracking enabled Work with international clients and real advertising budgets Clear growth path with salary increases after initial months Regular feedback and training to help you grow fast

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