Digital Marketing Specialist

4 days ago

Kerala, India INAPP Australia Full time ₹ 7,20,000 - ₹ 14,40,000 per year

Job Title: Digital Marketing Specialist

Company:
INAPP Australia

Location:
Remote

Job Type:
Full Time

Experience Level:
1-3 Years

Salary Range:
INR 12, ,000 per month

Company Description

Workout Wire is a cutting-edge fitness mobile app designed to help users achieve their health and fitness goals with ease and precision. The app offers personalized workout plans tailored to individual fitness levels, preferences, and objectives, whether it's weight loss, muscle gain, or overall wellness. With a user-friendly interface, Workout Wire provides access to a vast library of exercises, complete with video tutorials and step-by-step instructions to ensure proper form and technique. The app aims to create a seamless and effective fitness experience for its users.

Role Description

This is a full-time remote role for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for developing and implementing marketing strategies, managing social media channels, analyzing web performance metrics, and conducting online marketing campaigns. Additionally, the role involves creating engaging content and ensuring effective communication with the target audience.

Qualifications

  • Social Media Marketing and Communication skills
  • Digital Marketing and Online Marketing skills
  • Experience with Web Analytics
  • Strong written and verbal communication skills
  • Ability to work independently and remotely
  • Experience in the fitness industry is a plus
  • Bachelor's degree in Marketing, Communications, or related field

What You'll Do:

·      Plan & execute 
performance marketing campaigns
 (Google Ads, Meta, TikTok, Apple Search Ads, Programmatic) to drive 
app installs & SaaS signups
.

·      Optimize 
ASO (App Store Optimization)
 for better organic visibility & conversion rates.

·      Manage 
paid user acquisition (UA)
 with a focus on 
ROAS, CPI, and retention metrics
.

·      Run 
A/B tests
 (landing pages, ad creatives, CTAs) to improve CVR & reduce CAC.

·      Develop 
email/SMS automation
 (lifecycle marketing) to boost engagement & reduce churn.

·      Analyze data (Google Analytics 4, Firebase, MMPs like AppsFlyer/Branch) to refine strategies.

Bonus Points For:

·      Experience with 
programmatic ads, influencer marketing, or affiliate networks
.

·      Knowledge of 
AI-driven marketing tools
 for personalization & predictive analytics.

·      Certifications (Google Ads, Meta Blueprint, Apple Search Ads).

Why Join Us?

·     Work on a 
high-growth app/SaaS product
 with a global audience.

·     Competitive salary + performance bonuses (scaled to KPIs).

·     Flexible remote culture & cutting-edge martech stack.

·     Opportunity to own growth strategies & make a real impact.

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